Arlington Strategy
Arlington, Virginia, Arlington
(2)
Arlington, Virginia, Arlington
(2)
Arlington Strategy provides smart, creative, goal oriented thinking and solutions to help small business and nonprofit organizations thrive.
We are not your average marketing or business consulting firm. We are a team of dedicated, passionate individuals who want to make a difference in our world.
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2 customer reviews
Tutoring Club of McLean
Jennifer and her team at Arlington Strategy have been an integral part of TCM’s growth. What started as a one-time engagement for a social media and marketing plan has grown to an outsourced marketing partner for the past seven years. As a small business owner, you wear many hats. Marketing is one of the fun ones, so turning that over was a tough decision, especially since marketing is one of my passions. But right away I knew it was the right one to outsource. Jennifer and her team’s powerful combination of vision, dedication, energy and marketing savvy have contributed to our nearly 150% revenue increase over the years. They understand our market and are great at both executing our ideas and coming up with new ones. They’ve touched it all – branding, copywriting, advertising, reputation marketing, social media strategy, collateral development, graphic design, event planning and more. They are a terrific resource and partner for us that we can’t do without! And they’re super fun! I highly recommend Arlington Strategy without reservation. More...
Reviewed on Google Maps
Michelle Scott
Jennifer and her team at Arlington Strategy have been an integral part of TCM’s growth. What started as a one-time engagement for a social media and marketing plan has grown to an outsourced marketing partner for the past seven years. As a small business owner, you wear many hats. Marketing is one of the fun ones, so turning that over was a tough decision, especially since marketing is one of my passions. But right away I knew it was the right one to outsource. Jennifer and her team’s powerful combination of vision, dedication, energy and marketing savvy have contributed to our nearly 150% revenue increase over the years. They understand our market and are great at both executing our ideas and coming up with new ones. They’ve touched it all – branding, copywriting, advertising, reputation marketing, social media strategy, collateral development, graphic design, event planning and more. They are a terrific resource and partner for us that we can’t do without! And they’re super fun! I highly recommend Arlington Strategy without reservation. More...
Reviewed on Facebook
What makes a great website?
One that reflects the brand it is representing. Websites should be a unique brand asset, that compliments your business culture, speaks to your target audiences and communicates your value proposition. We build custom websites to achieve the trifecta of easy navigation, quick loading and amazing visuals. Customers are quickly turned off by websites that are hard to navigate, slow to load and/or not visually appealing. There are many options for customers today and they will quickly move on if a website does not immediately draw them in.
What questions might you ask a client when starting a new project?
What makes your business unique? What are your business goals? Why now? What have you done in the past that worked well; what hasn't worked so well?
Describe your creative process.
We start with goals. We research the client's industry and market competition. We evaluate the client's aesthetic and values and then we envision how to represent that brand. We typically present clients with design direction options, and then work together to choose a direction before iterating with color and embellishment.
What information do you need from a client before you can start work?
Goals, budget and timeline. If a client isn't clear about any of these, we advise in order to articulate the big picture.
What do you love most about your job?
We love the uniqueness that every client brings - while there are similar challenges and a tool-kit of solutions that we have at our disposal, the fascinating part of our work is decoding a client's goals and vision and creating value propositions that position them to be one of a kind.
What inspired you to start your own business?
I never stop ideating. I want to learn new things every day. Starting my own business was natural for me - I have an entrepreneurial spirit. After working in government, nonprofits, retail and packaged goods, I wanted to be in a position to interact at a more personal level and be able to impact people and communities. I love being able to bring to life my own vision of what small business can be.
Why should our clients choose you?
We are smart, passionate, creative and down to earth. Our values are:
Collaboration - we work together as a team and with our clients; we seek input and respect diverse opinions.
Creativity - we are innovators; we are expressive and imaginative. We find inspiration everywhere.
Excellence - we are never satisfied. We strive to constantly learn more, do better, and imagine new ways to achieve the best for every client.
Service - we are dedicated to our clients and our community first. We create opportunities that connect our clients to their community.
Integrity - we are principled and sincere in everything we do.
