Aradius Group is a full service omni channel marketing, printing and mailing business. We help our clients take marketing campaigns and programs from concept to completion.
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What makes a great website?
Great UI/UX, relevant content, and a ongoing program to maintain and support your site as a brand asset. Too many clients have a "set it and forget it" mindset with sites. It's important to see your site as a key component of your online digital assets. A great blog and ties to your social media outlets is necessary to maintain rankings with primary browsers and SEO.
What questions might you ask a client when starting a new project?
What are your goals?
What do you hope to accomplish?
What marketing assets are you using now?
What have you done that's worked? What hasn't?
What does your Sales pipeline look like?
How are sales generated today?
What systems do you have in place to track the lead gen funnel to conversion?
What information do you need from a client before you start work?
What they need, want, core competition, what resources they have now, what they want to achieve, budget, timeline, etc.
What sorts of printing projects do you usually cater for?
We are a full service commercial printer with high-volume presses and also a digital fleet. We can manage print jobs with over a million pieces to under a thousand.
Describe your creative process.
I would say it is consultative. We really try to get at the heart of your core business and marketing challenges and how we can plug in to help our clients move from a project -based mindset, to building marketing assets to grow with them.
What information do you need from a client before you can start work?
Please reference the prior questions above or reach out.
What do you love most about your job?
Seeing our clients reach their goals and find their momentum!
What inspired you to start your own business?
Well, it's not my business per se, I am one of a team of c-suite leaders. What inspires me to be part of the business is working with clients with a variety of needs.
Why should our clients choose you?
We are a great team. Our people are servants to our client's and their business needs. It's a very consultative relationship where we listen, understand, and plug-in to help solve core business problems. We dig deeper to really unpack the challenges standing in the way of marketing/business success.
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