allies4me
Austin, TX 78738
Austin, TX 78738
PERFECTING THE SCIENCE OF DIGITAL MARKETING
Digital marketing has become a complex science. Start talking about Google algorithms or conversion rates by page, and most people’s eyes glaze over. Put simply, what we do boils down to solving two basic problems:
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What makes a great website?
We believe your website should work harder for you than it does now. And, we believe conversions are more important than traffic. But traffic doesn’t hurt.
SEO is about driving traffic to your site . . .
But if they take no action once they get there, you’ve accomplished nothing.
We believe in mastering fundamentals – because you shouldn’t focus on window dressing when the house is falling apart.
What questions might you ask a client when starting a new project?
What are your goals? What do you want to accomplish? Who are your customers and how are you currently selling to them? What is the conversion rate on your current site? Our goal is to partner with clients, understand their root desires and make recommendations that best fulfill the needs of their business.
Describe your creative process.
DESIGN
design as a tool – not a product
When designing and building websites or email campaigns, allies4me approaches each website NOT as a product in itself, but a tool. The product is increased customer engagement. A website is one of several means used to produce that.
MEASURE
everything is measurable
Intuition and best practices are essential for setting direction. However, website, email and advertising performance is only optimized when intuition is followed by verifying measurements.
ANALYZE
the right metrics drive the right decisions
We distill thousands of data points into two, digestible metrics: Capability and Effectiveness.
- The Capability Index is a measure of how capable a website is to organically drive traffic to itself through search engines like Google, Bing & Yahoo.
- The Effectiveness Index is a measure of how well the site engages visitors and addresses their needs once they land on the site.
OPTIMIZE
excellence through optimization
Anything we can measure and analyze, we can optimize. Once we measure and analyze, we design a testing environment where we prove a hypothesis either true or false.
What information do you need from a client before you can start work?
The URL of your website.
List the top 2 actions you want someone to take on your website.
What are your currently implementing for marketing?
What do you love most about your job?
Results and "aha" moments. That moment when it all comes together and your website starts working for YOU.
What inspired you to start your own business?
We believe everyone needs an ally and a partner. We are in the business of marketing because we truly want your business to succeed and reach its’ full potential. There is a right and a wrong way, and we are passionate about equipping our clients with the tools to grow exponentially.
Why should our clients choose you?
We have a proven track record for obtaining shockingly outrageous unbelievable results. (How does 1800% growth sound?) Everyone needs an ally. We want to be yours.
SEO
Our strategy is based on strictly “white hat” practices. That means you don’t have to worry about algorithm changes.
Paid Search (PPC)
We apply our conversion optimization experience to online advertising for great results for our clients.
Email Marketing
We approach this highly effective channel through the lens of conversion optimization to provide our clients industry-leading response rates.
Conversion Optimization
Are you leaving money on the table? YES, every time a web visitor leaves your site without converting to a lead or a sale. The average website only converts about 2% of its traffic to sales or leads. Conversion rate optimization (CRO) can move you above the 2%. Whether your site is about making online sales or just getting people to contact your business directly, CRO makes your site more effective at doing its job.
Webpage Capability Diagnostic
You know your website should be generating more leads and sales. But you're not sure what to do. The answer isn't more traffic (SEO). The answer isn't a new website. You can generate more business from your current website with minor tweaks.
Get a professional diagnostic of your most important webpage. You will get actionable insights you can implement immediately to increase the number of leads and sales your website generates.
Website Usability Diagnostic
Your website is about task completion. Yes, prospects come to your website on a mission. The harder it is for them to complete that mission, the less likely it is they will become a customer.
We'll record video and audio of actual users on your website. Then we'll create a highlight reel so you see the key areas for improvement. Then we'll review it together to discuss actions.
The 24 Hour Strategy
Give us 24 hours of your time and we’ll jointly lay the groundwork for the next year of your marketing. It begins at 11:00 AM on Day 1 and completes at 11:30 AM on Day 2. (Yes, you get to sleep at night – we’re not the Marines). This WILL change your business. In fact, you have no financial obligation until 3 hours and 45 minutes when we ask a simple question. Are we the ones to change your business? If the answer is no, then we’ve added no value, and we move on. We’re confident the answer will be yes. If so, then you hand us a check and we keep working. Your part concludes after 24 hours. But our part continues for a few weeks as we fill in the details of the plan. Then we’ll sit down and talk about an action plan for your business.
