Alice Pettey Branding & Strategic Design
Midlothian, Virginia, Chesterfield
We provide design services which include the creation of logos and identity systems and layout of marketing materials, digital media assets, exhibits, displays, packaging.
We offer strategic design services. These differ from basic design services as they include discussion and strategy focus. Together we examine the issues that the organization is facing and what outcome the client is seeking in coming to a designer. This is where we explore what course of action would be most beneficial in achieving the results that the client is seeking. For example, an EDDM postcard may not be the best way to obtain new clients. It may be one step in a multi-step process, or the postcard may be great, but it should be sent to a house-list or targeted list. By having an honest discussion we can strategize the best approach to getting the result you want and not throw away marketing dollars on activities that will generate little return on investment.
We provide branding services. I help organizations examine their current branding, which often has been developed without their direct management or oversight. Together we develop the brand image they want for their organization and the processes and strategies to put in place that will allow them to manage and expand their brand in a manner that aligns with their organizational goals, values, and mission.
Branding services that include brand audits & analysis (consumer analysis, competitive analysis, current brand audit, touch point audit) brand strategy (brand promise, brand personality, brand position, marketing position, value proposition), brand systems (conceptual exploration, creative expression), brand management.
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Alice Pettey Branding & Strategic Design
What do you love most about your job?
I love design.
I love the software. I love being able to create. I love helping others share their message with the world through items I design for them. I love learning new things - and that is something that is NEVER ending in this field. Every day there is something to learn, new technology, new trends, new ways of doing things that are quicker, more efficient, and produce better results. The industry expands while it contracts. Print - which was my first home, is reducing in some ways, while digital is exploding, but the philosophy of good design remains the same.
I found passion in branding & strategic design. Where design is not the afterthought but an integral player at the table. Design is not about making things pretty (although, many times it does) it's about finding out what a business' issues are & developing a strategic method to overcome them. Sometimes this includes design (a new landing page, a direct mail campaign, trade show event, even re-branding), sometimes it doesn't (developing standardized operating procedures, restructuring, client care programs).
What inspired you to start your own business?
I had considered starting my own business for many years, but the events that lead me to take the leap were the result of simple necessity. The international firm where I was the in-house designer for the North American region, restructured and outsourced the organization's design work to an agency in South Africa. That coupled with the expulsion of my special needs child from public school necessitated I have a position that would provide flexibility to accommodate him and his educational/medical needs. I started my business, finished my Master of Fine Arts Degree and haven't looked back. My son is thankfully back in school, one able to handle is unique qualities, but the thought of returning to corporate American no longer holds the allure it once did.
Why should our clients choose you?
I am good at what I do. I enjoy what I do and that translates to a better experience for my clients. I am interested in their businesses and what they want to achieve. Although I can create most any concept that is brought to me, I have found those clients that are open to developing more of a partnership often discover there are more benefits than just having a design completed. As business owners, we are often times too close to the problem or issues facing our business. When a client is willing to be open to some strategic questions, sometimes we find that the reason they sought out a designer in the first place had a deeper issue that needed to be addressed. When we delve deeper we don't just put a band-aid (postcard/brochure/etc.) on their problem, but actually, take steps to solving a true concern for them.
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