We provide design services which include the creation of logos and identity systems and layout of marketing materials, digital media assets, exhibits, displays, packaging.
We offer strategic design services. These differ from basic design services as they include discussion and strategy focus. Together we examine the issues that the organization is facing and what outcome the client is seeking in coming to a designer. This is where we explore what course of action would be most beneficial in achieving the results that the client is seeking. For example, an EDDM postcard may not be the best way to obtain new clients. It may be one step in a multi-step process, or the postcard may be great, but it should be sent to a house-list or targeted list. By having an honest discussion we can strategize the best approach to getting the result you want and not throw away marketing dollars on activities that will generate little return on investment.
We provide branding services. I help organizations examine their current branding, which often has been developed without their direct management or oversight. Together we develop the brand image they want for their organization and the processes and strategies to put in place that will allow them to manage and expand their brand in a manner that aligns with their organizational goals, values, and mission.
Branding services that include brand audits & analysis (consumer analysis, competitive analysis, current brand audit, touch point audit) brand strategy (brand promise, brand personality, brand position, marketing position, value proposition), brand systems (conceptual exploration, creative expression), brand management.
Judy Parsons Smith
Alice brings a new level of service to her design services by not simply making your marketing "pretty". She bring the why behind the design and provides a comprehensive overview that can utilized throughout your company.