About
The Original AD DOG
"Headlines that Howl. Copy that Bites."
30+ years experience as an advertising creative director, scriptwriter and copy editor
Expertise/skillset:
* Slogans & Taglines
* Copywriting & Scriptwriting
* Brand & Product Naming
* Creative Advertising Concepts
* Content for Print and Web; Outdoor; Broadcast media
* Big Idea Consultation
HELLO! Or, as we're on BARK and my long-time moniker is AD DOG, I might as well just say "WOOF!" and get it over with.
I'm an Old School Idea Guy. I study the market landscape, challenges, competition and potential opportunities for your business, then bounce a tennis ball off the wall for a while and come up with some hilariously effective advertising strategies. Engaging, entertaining, persuasive, convincing content never goes out of style.
Many years experience in the creative departments of ad agencies as well as running my own Los Angeles advertising boutique. Directed hundreds of projects for an extensive list of high profile agencies and clients, including: Grey/London, Ogilvy & Mather, J. Walter Thompson, Team One, Target Stores, Paramount Pictures, Disney, US West, Ball Aerospace, Quantum Health, Dell Webb (and many other commercial real estate developers), Builders Lumber, Boise Cascade, Crested Butte Ski Resort, and many others.
Eight years ago I embarked on a new venture – chasing my next dream of designing and directing production of custom guitars, as PT Berger Guitars (www.ptbergerguitars.com)
As a lifelong musician, I also continue to perform in several bands.
While my musical ventures are singing along, I’m continuing to offer my creative advertising expertise to primarily small start-up businesses looking for support in finding that elusive creative spark to propel your business to the next level of success.
Email, text or call me for an initial complementary chat. Better yet, let’s do lunch.
With best regards,
Paul Berger
(The ORIGINAL) AD DOG
p•••••@••••.net
(651) •••-••••
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