7Roots Creative

Do you have a philosophy you want to reflect in your visual communications?
In your mind, what makes a design successful? Which factors are you looking at to make that determination?
What separates you from your competitors?
Who is your target audience? Do you have demographic, customer support, and/or survey data to help us understand? Have you created use cases or customer personas?
Are there any designs you love and/or hate? Which ones? Why?
What is your ideal level of involvement?
Do you have any specific elements, colors, and typography preferences you'd like to incorporate in your visual identity?
Have you worked with a freelance graphic designer or agency before? If so, what was your experience like? What did you like and not like about the process?

DISCOVERY

The first step involves our team digging in to know more about your company. This involves meeting with your team, conducting some research, doing interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.

STRATEGY & METHOD

Once the discovery is complete, our team will develop a piece unique to you.

DESIGN | PRODUCTION

Once we’ve developed the strategy, we will move into interpreting your brand characteristics in visuals and voice including:

Following your brand architecture
Contribute to Voice and Vernacular that will be inspiring yet informative
Create reusable design resources (print piece)
Providing the native design pieces
That can be used as Social Media resources and assets
An easy "pull and grab" for an in-house designer to use in different venues and mediums

WHAT CAN YOU EXPECT FROM US?

° A visually stimulating piece that will not only inform the reader about the project but can also have compelling infographics and call to action for this project.
° You will receive final files that you can use to print or share wherever you wish and be able to use in other mediums.
° We will be there for you throughout every step of the process, keeping you informed on our process and progress.
° Voice and Storytelling assistance - Our experience with storytelling and getting to the heart of what your customer will find compelling.
° Answered emails/questions within 24 hours (usually MUCH less) during the work week.
° Assistance in managing your project - We'll build out timelines and deadlines and help everyone to keep moving in the same direction.
° 100% satisfaction - If you don't love it, neither will we. We'll do everything we can to make this project something that you love and love to show off.

GENERAL
° We like to get get to know you, who you are and what is your objective (the problem you're hoping to solve) with a project.
° Resources - brand guides, logos, previous works, etc (if you have them)
° Deliverables and timelines

SPECIFICS
If it's a printed piece, we'll need:
° A series of hi-res photos to make this happen. Highlight the ones you like and include ones that help tell the story but you're not sure where they fit in. We probably won't use all of them, but it will help us in our storytelling.
° Statistics and Accomplishments. Any statistics you can provide us about this project will help in developing infographics, the more we have to work with, the better.
° Text. (in it's most final, edited form) We can determine the number of words based on the strategy meeting when determining the size of the printed piece. Highlight the non-negotiables (the parts that must be in the piece) and we will take it from there. Not all of it will be used, but again this will help us as we hone in on the best story to tell.

If it's a video or photography piece we'll need:
° A vision (storyboard) of what you are looking to capture
° Your vision for tangible deliverables

I love helping people achieve their creative vision even beyond their wildest dreams. It's never just a video to you. It's never just a logo. It's never just a brochure. Your vision for what you need is a piece of you - it's your passion. When you partner with 7Roots, your passion becomes our passion. We bring our expertise in strategic graphic design and video production and help make your dreams a reality.

7Roots was the marketing team at a large non-profit in Santa Cruz, CA. At the beginning of last year, we were told that our department was being dissolved and what we provided for the company would be outsourced. Having worked with this team for 7 years seeing their talent and dedication I couldn't fathom watching our incredibly talented, original, and gifted team walk into a faceless job market. While we were in the meeting, I asked the executive team, "If I started a company, would you hire my company to be your outsource team for your creative needs?" The answer was an enthusiastic "Yes!" 7Roots Creative is a close-knit team with a wide birth of skills.


These roots run deep.

When you are in the middle of bringing your passion to light, it would be a mistake to trust it to just anyone. Our expertise in Strategic Graphic Design and Video Production will make people take notice. When we started the company we decided that our product would never be about us. It would be about you. When you walk through a redwood grove, you can be overtaken by the beauty of the trees. That is our desire for you - when people see your piece, they are in awe of your company not thinking about who made it. We want them to think, "How do I get in on this?" Our job is in the roots: we'll provide the support, the expertise and give you a solid foundation. Your job is to be the hero, the one that customers look at.