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michael-rider.com profile image
M

michael-rider.com

Hi, I'm Mike. I am a freelance photographer based on southern Vancouver Island, British Columbia, Canada. I create lifestyle, portrait, family adventure, brand storytelling & documentary photography that helps brands visualize their culture, transforming products and services into memorable, focused and authentic stories and experiences that resonate, inspire, teach and influence choice. In my personal work I explore a variety of subcultures, sport, youth, sustainability, the outdoors, and the aesthetic, social, emotional and cultural intersections of humans and nature, using artistic docu-style photography as a storytelling technique. I am looking to connect and build solid relationships with fun, good-hearted people and creative, progressive brands & organizations.

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Hear from
a professional

What’s the secret to taking a great photograph?

Ask yourself not 'is this a good photo' but rather 'what does this photo express'.
Photography is generally about understanding light, followed by composition and capturing moments that are either authentic and real, and/or compelling in some way.

What questions might you ask a client when starting a new project?

What are your vision & goals?
What is your budget & timeline?
Do you have a location(s) in mind?
Are you open to collaboration and suggestions?
(Generally I am not interested in a one-way transaction..photography for me is about collaboration and a shared vision)

What do you love most about your job?

Meeting people and creating images that say something. I get most excited about projects that have a larger meaning either culturally, socially, spiritually or aesthetically. Pretty pictures are great, but if there is a story to be told that's what is compelling for me.

What inspired you to start your own business?

Still figuring it out but I would say the opportunity to grow personally, professionally & spiritually through adversity is attractive. As a dad with 2 boys, the ability to have more flexibility with my time is critical as they navigate adolescence.

Why should our clients choose you?

I know how to identify and navigate the parameters that make a great photo or set of photographs. This comes from an extensive background in advertising and graphic design where I honed my ability to compose imagery and understand why things work visually. I operate with a general philosophy that less is more and truth is king. Simple visualization is always easier to digest and the strongest imagery is always clean and simple.

What changes have you made to keep your customers safe from Covid-19?

I follow all the protocols advised by provincial health officers. I keep my mask on, have backups should they be needed, keep my distance given any number of scenarios and generally use basic common sense for location scouting and making sure all parties are briefed and understand on-site protocols for conduct so everyone can focus on the task at hand and have peace of mind while doing so.

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Reviews

4.98/5.00

based on 687 reviews

The average rating for Bark Photographers in Victoria is 4.98, based on 687 reviews.

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