110 Discovery Dr, Bibra Lake WA 6163, Australia
A genuine smile that comes from the heart is Sum Effect
We’re big believers in people feeling proud of who they are and their role in this world. We do our part through the photos and videos we create.
Happy to hear from you :)
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Image Libraries
In the most practical sense, a brand image library is a folder on your computer or server full of all the right images and videos, at your fingertips, ready to plug-in to your marketing as needed.
Types of imagery can include your people, workplace, activities, projects, products and services. It can also include custom campaign imagery to make your advertising pop. It includes all of the photos and videos you need to communicate well.
Your image library can be used for everything – your website, social campaigns, annual reports, presentations, tenders, brochures, billboards and other marketing collateral.
First, we show you how to build your library and figure out what imagery will best support your brand. We’re able to do this with our broad thinking, years in the field and fresh perspective.
Then we set about creating a library of photos and videos that genuinely and successfully communicates to your audience. From the big hero shots, right down to the little details.
Image libraries can be built fast or slow. They will always evolve over time, as the market does.
Short Stories for Business Videos
We create authentic and engaging videos that tell your business story.
Bring your business to life with a genuine story showing who you are and why you do what you do.
EXTEND YOUR REACH, EXCITE YOUR AUDIENCE
The right video can reach people in a way that nothing else can. It allows you to say something meaningful and generate enthusiasm about your brand or products in a manner that’s more immediate than other forms of storytelling.
Furthermore, videos are a powerful medium for forming emotional connections, giving your customers the feeling of knowing you before they’ve even made contact.
Video projects for your business can include:
Your story
Customer stories
Product demonstrations
Project case studies
Event coverage & promotion
Online education
Product Photos
For some weird and wonderful reason, we really dig product photography!
Perhaps because it satisfies the 50% technical geek, 50% artist in us.
It brings us no greater joy than to create powerful product photos that work wonders in your marketing.
We’re also up for any challenge, and any excuse to dig deep into our technical knowledge to create the right look, the right lighting, the right images of your products.
Our daily photographic lives are varied… one day we might be in the studio refining a super intricate lighting setup to bring a sparkling diamond to life, the next we might be in steelcaps and hi-vis photographing industrial products and the next we are in a restaurant kitchen adding just the right amount of shine to a freshly cooked dish.
We thrive on the variety and it keeps us fresh.
We’ve found that after years of photographing thousands of products, we have the technical knowledge, ability and enthusiasm to tackle any situation.
We would love to work with you.
Ecommerce Product Videos
In ecommerce, you’re in the game of trying to dish up all the right information to your potential buyers as quickly and as easily digestible as possible.
Photos do this well. Product videos can do this exceptionally well.
Like movie trailers have worked for decades getting audiences to cinemas, our product videos help your customers “add to cart”.
We create videos that support shoppers through all stages of the buyer journey. From shareable content to help new customers find you, to crystal clear how-to videos to fully support your customers to use and love your products.
Fashion Ecommerce & Campaign Photos & Videos
Producing elevated ecommerce imagery for your online store. More than classic on-white imagery. Photos and videos created in Studio, and Lifestyle imagery on location.
Headshots & Business Portraits
