Fide

When kicking off a new project with a client, especially given our focus on driving growth and achieving revenue goals, there are several key questions I'd typically ask.

First off, I'd be curious about what they're currently doing in terms of marketing. It's really important to get a sense of what's been tried, what's working, and perhaps what hasn't been as successful. Then, I'd dive into the numbers a bit – like, what's their current revenue, and where do they hope to be in the next 3, 6, and 12 months?

Understanding the Lifetime Value (LTV) of a client is super insightful too. It helps us shape long-term strategies that are sustainable and profitable. Another crucial thing I'd want to know is their sales conversion rates. It tells us a lot about the effectiveness of their existing sales funnel and where there might be opportunities for improvement.

The sales cycle is another area to explore. Knowing how long it takes to turn a lead into a customer can really inform the kind of marketing strategies we put in place. And lastly, getting a clear picture of their Ideal Customer Profile (ICP) is key. It's all about targeting the right people with the right messages. So, these are some of the foundational questions that help us build a strategy that's not just about flashy marketing but really about driving tangible growth and revenue.

What I love most about my job is the ability to bring real, tangible change to businesses of all sizes. Each day, I get to witness the transformation of our clients' marketing strategies, seeing firsthand how our innovative points-based system empowers them to make dynamic, impactful decisions. There's a profound satisfaction in knowing that our flexible approach not only meets their unique needs but often exceeds their expectations. It's incredibly rewarding to see our clients achieve their goals, whether it's growing their brand, increasing their leads, or expanding their digital footprint. Every success story is a reminder of why we do what we do, and it drives us to continuously improve and innovate in the world of digital marketing."

The inspiration to start my own business came from a desire to challenge the status quo in digital marketing. Having worked in the industry, I saw firsthand the limitations and frustrations that businesses faced with traditional marketing models – rigid packages, lack of transparency, and a one-size-fits-all approach that didn't truly serve the diverse needs of different businesses. I wanted to create something more adaptable, transparent, and client-focused.

The idea of a points-based system emerged as a solution to these challenges. It allows for unprecedented flexibility, enabling businesses to tailor their marketing efforts to their evolving needs and goals. This approach not only empowers our clients but also brings a level of clarity and control that was missing in the market. Starting this business was about reimagining digital marketing to make it more effective, responsive, and aligned with our clients' success. It's been an incredible journey turning this vision into a reality, and seeing the positive impact it has had on our clients' businesses is immensely gratifying.

Choosing our agency means opting for a marketing partner that truly understands and adapts to your unique business needs. Here’s why our clients choose us...

1. Unmatched Flexibility: Our points-based system puts you in the driver's seat. You can allocate and reallocate points to different services each month, ensuring your marketing strategy is always aligned with your current business objectives.

2. Tailored Strategies: We don’t believe in one-size-fits-all solutions. Every strategy we develop is customised to your specific goals, target audience, and market dynamics.

3. Cost Transparency: With our points system, you’ll always know exactly where your investment is going. This level of transparency is rare in the digital marketing industry and allows for precise budgeting and accountability.

4. Strategic Partnership: Beyond just executing marketing campaigns, we provide strategic insights and consultations. We’re not just a service provider; we’re your strategic partner, dedicated to your growth and success.

5. Agile Response to Market Changes: In the fast-paced digital world, adaptability is key. Our model allows for swift strategy adjustments in response to market trends, ensuring your marketing efforts remain effective and relevant.

6. Proven Success: Our approach has driven significant results for our clients, from increasing lead generation and sales to enhancing brand visibility and engagement.

7. Commitment to Your Success: Your success is our success. We’re deeply invested in achieving real, measurable results for your business.

By choosing us, you’re not just getting a digital marketing agency; you’re gaining a partner who is as committed to achieving your business goals as you are.

Services are provided both online and remotely. We're able to service businesses of all sizes across Australia.