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Avaray Creative

Sydney

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About

We're a full-service creative studio with a production spirit, busy crafting results-driven brand experiences. We partner with ambitious brands, big and small to achieve commercial, campaign & digital marketing outcomes. Our personal approach brings big agency thinking with small agency agility to like-minded businesses.

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Q&As

Every creative problem should start with gaining clarity around the problem, the audience and the outcome you would like the audience to achieve. Layered on this should be - a modern design, intuitive user journey and engaging copy to ensure each user persona takes the required steps to achieve the required goal.

1. What is the Problem Worth Solving?
2. Who is your audience / target segment? demographics, psychographics, competitors & paint-points
3. How do you position you're brand to target these identified segments? value proposition / KSP’s
4. What are your goals/objectives?

Storytelling, bringing brands to life, creating content that moves and building products that transform organisations for the digital economy.

Our inspiration came from a desire to ‘do things differently’ and build a more agile and collaborate working culture. We set out in 2017 to build a creative business that shakes the agency model, dismantling cross-agency complexity with greater collaboration, transparency and value.

01. Results Focused

We are and always will be a small, nimble team of deep thinkers and collaborative creators passionate about delivering results. We don’t have middle management so everyone on the team works directly on projects and deals directly with our clients. To be blunt, we get it done and are unashamedly here to make you look good.

02. Enduring Bonds

Our big-picture approach is simple – listen to our clients, understand their business, and then answer their needs using the power of good design. We partner side-by-side, especially when the right path is the riskier one. We cut out the unnecessary processes, the typical agency spin and fluff. Our collaborative process helps foster great work & longstanding relationships.

03. Many Voices, One Team

We’re a tight-knit, skilled team of creatives with integrity, bravery and passion at the heart of our DNA. Together we elevate each other's thinking and talents. Combining the right people, the right approach and the right clients creates meaningful and brave work that continues to grow long after project sign-off.

04. Big Agency Thinking With Small Agency Agility

We're for culture that fuels creativity and innovation. We help build trust, understanding and alignment to get teams to work smarter, harder and more happily. Our personal approach brings big agency expertise to like minded businesses that are innovative and user focused, and seek a more flexible and personable approach than a big agency can provide. We’re strategy-driven and design-obsessed.

We sure can! Our services can be provided online or remotely.

We always adhere to Covid safety guidelines & for larger sets, we have an appointed Covid marshal that ensure the stay and clients are always safe and following guidelines.

Services

Brand strategy, digital strategy, campaign strategy, social strategy, content strategy, research & insights, facilitated workshops.

Brand creation & refresh, visual identity & ID systems, naming, voice & messaging, packaging, brand guidelines, property marketing.

Website design & development, landing pages, paid advertising, EDMs, digital-first campaigns, automations, A/B testing, E-commerce & marketing.

Social & digital-first content creation, photography & video, motion graphics, animation & 3D, archvis, storytelling & copywriting, animated explainers & TVC.