I have spent 26+ years building multiple multi-million-dollar businesses $$$$ from the ground up...and guided many other business owners to achieve the same type of success, that’s why we are 100% confident we can help you!
At Purpose Driven Business Coaching, we specialise in helping small business owners in the manufacturing , trade &
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10 customer reviews
Lucy Smith
Working with Cliff and his team at Purpose Driven Business Coaching has been a transformative experience for us personally and within our business. Their Architecture of Sustainable Business (ASB) System has helped us streamline operations, improve profitability, and focus on sustainable growth. The insights and support from their team have been invaluable, and the measurable results speak for themselves. If you’re a business owner looking to overcome challenges and build a thriving business, I highly recommend Purpose Driven Business Coaching! More...
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Ben Smith
Working with Purpose Driven Business Coaching has been a game-changer for Laserworx Australia. Before partnering with them, our biggest challenge was streamlining our operations and creating a clear path for sustainable growth. We often felt overwhelmed with the day-to-day demands and unsure how to scale the business effectively. Cliff introduced us to their Architecture of Sustainable Business (ASB) System, which completely transformed the way we approach business operations and long-term planning. By implementing their structured framework, we are able to identify inefficiencies, clarify our goals, and align our processes for better productivity. What sets Purpose Driven Business Coaching apart is their personalised approach and genuine investment in the success of our business. The support and guidance we receive from Cliff is exceptional, and his team always go above and beyond to ensure we stay on track. To any business owner considering Purpose Driven Business Coaching, we can confidently say that their expertise and innovative systems are worth every dollar. They’ve helped us build a business that isn’t just profitable but also resilient and sustainable for the future. We highly recommend their services to anyone ready to take their business to the next level. More...
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Joshua
Before working with Purpose Driven Business Coaching, our small building business faced multiple challenges, including slow growth due to a recent regional relocation, financial and accounting transparency issues and inconsistent lead generation.
The move to this new location slowed down our momentum, and we struggled to regain the growth we had previously experienced. Additionally, our financial processes were very unclear, making it almost impossible to make informed decisions. We faced challenges in attracting the right clients. Balancing day-to-day operations with long-term planning felt overwhelming.
Since partnering with Purpose Driven Business Coaching 12 months ago, the transformation has been remarkable — not just in terms of business results, but also in the improvements to my personal lifestyle. Their Architecture of Sustainable Business (ASB) System provided practical solutions to our financial and accounting shortfalls as well as our marketing and lead generation challenges. The coaching team, led by Cliff Benn, took the time to understand our unique situation and provided tailored advice that gave us clear, real-time financial insights and a more effective lead generation strategy. This allowed us to rebuild momentum post-relocation, putting us on a much faster recovery trajectory.
One of the standout aspects of Purpose Driven Business Coaching is their generosity with time and knowledge. They are deeply invested in the success of their clients, always going above and beyond to ensure we fully understood the strategies and tools we were implementing. They were patient, thorough, and provided ongoing support whenever we needed it, making sure we felt confident at every stage of the process.
Another key benefit of the ASB System has been its focus on long-term sustainability. We’ve shifted from reactive, short-term thinking to proactive, strategic planning, allowing us to scale sustainably without compromising our core values or lifestyle. With the right financial processes and a reliable lead generation system in place, we’re positioned for continued future growth.
Beyond the business improvements, the coaching program also led to significant positive lifestyle changes. With streamlined operations and improved financial transparency, I found that I was able to achieve a healthier work-life balance. I became more intentional with my time, able to focus on the areas that mattered most both professionally and personally. This clarity and control over my schedule have helped reduce stress and gave me more freedom to enjoy time with my family and pursue personal interests.
Before the coaching program, we were completely overwhelmed, especially after the relocation to a regional area, and unsure how to manage both the business and subsequently, our personal lives. Now, I’m more confident, focused, and empowered to grow my business while maintaining a fulfilling personal and family life. The team at Purpose Driven Business Coaching has been exceptional—thoughtful, practical, and always generous with their time and expertise. They helped us uncover solutions that we couldn’t have identified on our own.
I highly recommend Purpose Driven Business Coaching to any business owner serious about a sustainable work-life balance and achieving long-term success. If you’re considering their coaching services, don’t hesitate—it’s an investment that will pay off in countless ways, both for your business and your lifestyle.
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Joshua Lester
Before working with Purpose Driven Business Coaching, our small building business faced multiple challenges, including slow growth due to a recent regional relocation, financial and accounting transparency issues and inconsistent lead generation. The move to this new location slowed down our momentum, and we struggled to regain the growth we had previously experienced. Additionally, our financial processes were very unclear, making it almost impossible to make informed decisions. We faced challenges in attracting the right clients. Balancing day-to-day operations with long-term planning felt overwhelming. Since partnering with Purpose Driven Business Coaching 12 months ago, the transformation has been remarkable — not just in terms of business results, but also in the improvements to my personal lifestyle. Their Architecture of Sustainable Business (ASB) System provided practical solutions to our financial and accounting shortfalls as well as our marketing and lead generation challenges. The coaching team, led by Cliff Benn, took the time to understand our unique situation and provided tailored advice that gave us clear, real-time financial insights and a more effective lead generation strategy. This allowed us to rebuild momentum post-relocation, putting us on a much faster recovery trajectory. One of the standout aspects of Purpose Driven Business Coaching is their generosity with time and knowledge. They are deeply invested in the success of their clients, always going above and beyond to ensure we fully understood the strategies and tools we were implementing. They were patient, thorough, and provided ongoing support whenever we needed it, making sure we felt confident at every stage of the process. Another key benefit of the ASB System has been its focus on long-term sustainability. We’ve shifted from reactive, short-term thinking to proactive, strategic planning, allowing us to scale sustainably without compromising our core values or lifestyle. With the right financial processes and a reliable lead generation system in place, we’re positioned for continued future growth. Beyond the business improvements, the coaching program also led to significant positive lifestyle changes. With streamlined operations and improved financial transparency, I found that I was able to achieve a healthier work-life balance. I became more intentional with my time, able to focus on the areas that mattered most both professionally and personally. This clarity and control over my schedule have helped reduce stress and gave me more freedom to enjoy time with my family and pursue personal interests. Before the coaching program, we were overwhelmed, especially after the relocation to a regional area, and unsure how to manage both the business and subsequently, our personal lives. Now, I’m more confident, focused, and empowered to grow my business while maintaining a fulfilling personal and family life. The team at Purpose Driven Business Coaching has been exceptional—thoughtful, practical, and always generous with their time and expertise. They helped us uncover solutions that we couldn’t have identified on our own. I highly recommend Purpose Driven Business Coaching to any business owner serious about a sustainable work-life balance and achieving long-term success. If you’re considering their coaching services, don’t hesitate—it’s an investment that will pay off in countless ways, both for your business and your lifestyle. More...
Reviewed on Google Maps
Sam
I started working with Cliff Benns from Purpose Driven Business Coaching some months after the Covid shut down ended. We are a well-established building business with 20 years of experience and like many other builders we were struggling financially and had no clear path out of the difficulties that we were experiencing.
Cliff understood the financial health of our business after a quick assessment and helped us implement the crucial initial processes we need to save it.
He gave us the guidance that we needed to work our way out of the hole we were in. The changes that we have made and the results are amazing. Within 12 months we have controlled our debt, we are generating net profit and have positive cash flow forecasts well into the next financial year. We are also set to double our turnover and quadruple bottom line profit this coming year, as well as split part of the company away to create a new standalone brand and business.
We now have a good understanding of what is needed on the accounting and reporting side of the business, as well as processes for pricing and scheduling.
Cliff is now assisting us with the manufacturing side of our business. His background and knowledge in growing a profitable manufacturing has been hugely beneficial and he is helping us to grow a small manufacturing business into a highly profitable company.
As a coach I have found Cliff to be knowledgeable, approachable and very understanding. I highly recommend him to anyone looking to take their business to the next level and then beyond this – Thanks Cliff
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Jacob
Cliff has helped coached both my wife and myself with excellence. He has taken our small building company and implemented impressive framework for our future growth and overall success. He is knowledgeable and trustworthy. I highly recommend for anyone who wants to take their company to the next level. More...
Anthony
I have worked with multiple business, leadership and personal coaches in my two-decade purpose driven career. Few of them, in my experience, have true life experience in the field that they coach in. I find many coaches to be like wealth advisors who haven’t created their own financial wealth. This is not so with Cliff Benns. What I love about Cliff is that he’s lived the entrepreneurial journey twice and had two significant successes. When coaching, Cliff is able to draw on this experience and his empathetic and judgement-free approach to provide true purpose driven insights. I would thoroughly recommend Cliff to anyone who feels they need a little bit of external perspective to help them navigate the arduous yet meaningful journey of living a purpose led professional life. Anthony Moorhouse More...
Adam Dormor
From the very beginning of our business journey with Cliff it was very apparent that his character & business knowledge were exactly what we needed. Cliff has helped guide & push(when needed) our business knowledge & acumen so that we will be able to maintain a successful business into the future. His knowledge & drive have been key in taking our business to the next level. I know we wouldn't have enjoyed this experience as much with anyone else as he is a genuine character & always has our best interests at heart. I can only write on my experience with Cliff but if you want to deal with someone who is genuine, forthright & supremely knowledgeable on all things business, then I thoroughly recommend Cliff Benns from Purpose Driven Business Coaching to help grow your business & knowledge into the future. Adam Dormor More...
Bede Dormor
I can thoroughly recommend Purpose Driven Business Coaching. Cliff has helped us bring our business into the light and has a vast knowledge of the day to day running of a company. He has helped us turn our business in a profitable direction. Bede Dormor More...
Claire Palmer
We wanted to work with someone that shared our same passion for health and well being and who connected with us immediately! Cliff did just that. His approach to coaching met our needs perfectly, essentially guiding us through our pain points to finding the right solutions to help us move forward faster. As a result of Cliff’s mentoring, we feel more confident and knowledgeable as business owners who want to grow quickly, ensuring that we have the best strategies in place before we do so. We couldn’t recommend Cliff more. More...
What do you love most about your job?
I love being able to help business owners and entrepreneurs succeed and see their own GREATNESS ! whilst gaining new levels of confidence, empowerment and leadership skills that enables them to grow and scale their own companies to the highest levels they desire. I also get the most satisfaction from seeing them live there most best life on every level possible. Whilst also watching them make the greatest positive impact to their own world and the world around them that they can.
What inspired you to start your own business?
I wanted to be the coach I was always looking for but never found. I wanted to help people not have to make all the expensive mistakes and feel the heartaches I did when growing my own multimillion dollar companies from the ground up in the early days. I wanted to show people what it meant to live and create a purpose driven business that could create joy, and fulfillment for all of those involved. Its why I became a business mentor/ coach and founder of Purpose Driven Business Coaching.
Why should our clients choose you?
Finding a business coach that has walked in your shoes is actually much rarer than you might think! Many coaches have not done the hard yards, many have not even owned or even built their own companies.! Especially not internationally focused $$$ multimillion dollar turnover ones! They have not made all the mistakes and therefore don’t truly understand what it takes to grow a successful company, especially not a profitable and sustainable one from the ground up. Working with us will allow you to leverage our tools, systems, programs and deep business experience to help you build the most successful and “sustainable” company on every level. Working with us will also give you a greater sense of confidence to go for your dreams…! Unlike most other people you will have a coach and mentor in your corner that is still an active CEO leading modern day high growth companies, one who has is using the latest and proven strategies and tools that can help you achieve your success - FASTER !
Can you provide your services online or remotely? If so, please add details.
Yes, we do coaching and strategy sessions both in person and online via ZOOM.
Business Coaching
Business Mentoring
Strategic Business Planning
Financial Business Modeling
Capital Raising
Company Sale and Exit Strategies
Process and Systemisation
Exporting Market Development
Sales and Marketing
Innovation Strategy and Planning
Manufacture and Supply Chain
Digital Marketing
Team Building
Leadership
Company Structure and Restructuring
Business Intelligence
AI Business Systems
Identifing and helping architect the right AI systems into your company to 10 X productivity, improve customer experience, drive more lead and sales and reduce costs.