ideapro

This is a breakdown of the internal brand and positioning of the business covering mission, vision, values, audiences, competitors and unique selling proposition – identifying what is your edge!

This is how the brand will communicate externally, establishing its personality, tone of voice, a tagline and core messaging.
We can also develop a business, product or service names if required.

Following our brand plan offering or standalone, this service includes developing all visual aspects of the brand comprising a logo, brand elements, branded applications such as product labels, packaging, collateral, signage and similar.
Your logo and brand elements are supplied in all digital file formats ready for you to use.
We undertake brand identity work and logo design for start ups or established business who want to rebrand their business, products or service offerings.

Our marketing strategy work breaks down the steps to be taken to achieve the marketing goals of a business. It will likely detail goals, product/service offerings, market and competitor analysis, ideal customers, SWOT, suggested marketing budgets, communication and promotional recommendations and more. It is supplied in a customised PDF report.

As a follow on from our marketing strategy offering, this tactical plan contains the step by step detail of internal and external activities and helps you implement your marketing activity day to day.

Our marketing and brand coaching packages are held fortnightly or monthly to help support you and your team to achieve your marketing goals.
We provide you with a clear and concise roadmap to help you DIY by setting achievable goals, recommend tailored marketing activity with monitoring, measurement and accountability.

Suitable for medium to larger businesses and corporate organisations, choose from half or full day sessions, to strategically consult, facilitate workshops and advise across tailored key areas of marketing and brand to help your executive, sales, marketing and customer service teams gain clarity, growth and a unified approach.

We create cut-through copy that connects and converts for applications such as sales material (brochures etc), social media, emails, landing pages and websites and more.

As part of every brand identity project, we include a style guide with correct logo usage, fonts and colours, an informative tool to share with internal and external parties who work with the brand, to help maintain consistency and a cohesive look and feel for all marketing touchpoints.

A brand guide is an additional more extensive document which goes into depth on how the logo, brand elements and all its applications (stationery, clothing, events, photography, online presence etc) should be visually depicted to ensure the brand is correctly and cohesively delivered to market. This is usually suited to organisations with many branded applications and various stakeholders who come into contact with the brand, to ensure correct brand management and consistent implementation.

This plan becomes the blueprint for your brand’s internal and external DNA, which will be referred to by all stakeholders when making business, brand and marketing related decisions. It contains information relating to a business’ reason for existing, how it will differentiate itself in the market, how it wishes to be perceived and how it will communicate to its audiences and more.

It includes: Brand Strategy; Brand Expression; Brand Identity; Style or Brand Guidelines.

More detail on each of these services can be found under our other listed services.

We develop an annual email marketing strategy, custom branded template designs and a content plan to keep your brand front of mind all year around.

We can then hand over to you to implement the email strategy or we can handle it for you and write copy, design and send out emails on your behalf.

We provide various services to help with your social media activity.

1) Audit: A thorough step-by-step analysis of your existing social media channels to uncover areas of improvement and pinpoint potential opportunities by platform.

2) Strategy: A strategy including social media goal setting with measurable KPI’s, pillar development, ideation for content, tone of voice and moodboards.

3) Content Creation: Development of social media content including captions, creative, hashtags and scheduling. Packages available.

4) LinkedIn Training: We undertake group and 1:1 training that helps your sales team optimise their profiles and then strategically market using LinkedIn.