We are specialist digital and traditional marketing professionals focused on Healthcare, e-commerce, Construction, Auto & Manufacturing, Engineering, Software, Furniture, Fashion, Beauty, and Lifestyle products or services.
121 Group is a full-service brand, marketing, and digital agency with expertise in B2C (business to consumer) and B2B (business to business) solutions across all digital and traditional channels.
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6 customer reviews
Fraser Creighton
Marketing Agencies
121 Group are great, they came on, learned quickly and got our campaigns in market (while fixing a lot of things for us in the process). We've now happily retained them as our digital agency partner. More...
Sam Richardson
Social Media Marketing
Kat has been fantastic to deal with and very help full along the way. Would highly recommend 121 group.
Reply from 121 Group
Thanks Sam, it’s been our pleasure supporting you and your business.
Gabrielle
A deep understanding of ecommerce consumer behaviour, quick win optimization strategies, technology expertise and suburb client service are the core of this great team.
121 Group has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years.
These revenue generate activities coupled with implementing technical e-commerce solutions have lifted our digital business to the next level.
Would recommend their services to anyone looking to succeed online.
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Matt
We have been with 121 Group for 3 years because we need a proactive team who can get consistent results through the changing digital landscape. The ROI we receive is consistently multiple times higher than we achieved with any other providers and we feel there is a genuine commitment to our business success. I would highly recommend 121 Group for Paid Advertising services. More...
Ramya Gorri
We’ve been working with the team at 121 Group for the past 4 years on our digital strategy – including campaigns on Google ad words, Google my business, SEO and paid social media.
The team have produced industry benchmark results across our campaigns, providing a positive ROI.
More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs. Couldn’t ask for a better team to work with.
A special shout out to Steven, Kurtly, Chris and Michael for all the amazing work and consistency in results.
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Cameron N Mctavish
I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business.
With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space.
More than anything, the team works on our campaigns with true passion & attentiveness – a level of care which is very difficult to find in the agency space.
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What do you love most about your job?
I love working with amazing talented team members in 121 Group and the wonderful client base we have built up over the years.
What inspired you to start your own business?
I have been in business since i was 18 and always needed digital marketing to grow my own sales revenue. After growing my business to 223 staff and revenue of $12million, i decided to sell it and help other business's grow theirs and to use all of the skills i had gained, along with build a team of seasoned experts to support me in this cause.
Why should our clients choose you?
We are a boutique agency with on average 30 -40 clients at anyone time. We are not a churn and burn agency with thousands of clients. When you work with us, we are treating your business as an extension of ours. If you grow, we will grow with you. Our clients are with us on average for over 5years.
Can you provide your services online or remotely? If so, please add details.
Since COVID we mainly do video calls with our clients each week, and a quarter in person catch up.
Search Engine Optimisation (SEO)
WE’RE NOT YOUR AVERAGE SEO AGENCY
Why? We’re proactive. SEO is not a set and forget solution. It requires ongoing effort. It demands constant trend and technology analysis.
If your website is a key selling tool and you don’t currently have an SEO strategy, or your current strategy is under-performing, it’s very likely that you are missing out on a large number of qualified leads. It’s time to take action.
We consider ourselves at the forefront of SEO strategy and to provide the best SEO services. Our approach to securing ongoing #1 search engine rankings brings together leading technology and best practices across website content and technical features, link building, content marketing and reporting.
Our dedicated team of SEO consultants in Melbourne, Sydney, Brisbane and Perth work seamlessly with our other channel teams to provide a cohesive digital marketing solution.
Pay Per Click - Search Engine Marketing (SEM)
WE ARE GOOGLE ADS SPECIALISTS
Google Ads is the most common type of pay-per-click advertising (Facebook ads and LinkedIn ads are other examples). If you don’t already use it, then you almost certainly need it. If you do use it, but it’s not getting results, then it’s time to have a chat with us.
Even if your website’s SEO is performing well – that is, ranking you on page one for your keyword searches – the reality is, if your competitors’ Google Ads are sitting above your organic results you are probably still missing out on leads. It should be a part of an integrated digital marketing strategy, working hand-in-hand with your SEO and other paid media campaigns (e.g. Facebook) to connect you with your target audiences.
Getting lots of clicks from your Google Ads but no conversions? You probably need a Conversion Rate Optimisation strategy. Our Google Ads specialists can help.
Social Media Marketing
ORGANIC, PAID OR INTEGRATED SOCIAL MEDIA SERVICES
If you’re selling products or services to consumers, your audience (for marketing purposes) is almost certainly on one or all of the main consumer-focused social media platforms. These include Facebook, Instagram, YouTube, Twitter, TikTok, Tumblr and Reddit, among others. A well planned social strategy using quality content and highly targeted advertising campaigns is a must. It can be one of the biggest generators of traffic to your website. Social commerce (selling products directly from social platforms) is also on the rise.
If you need to boost brand awareness, followers and engagement on your social platforms and drive qualified traffic to your website, take advantage of this social media marketing agency and talk to us today.
Web Design & Development
UI AND UX DESIGN EXPERTISE TO MAXIMISE CONVERSIONS
We work with two of the world’s leading eCommerce website platforms – Magento and Shopify.
We are Magento certified and an official Shopify partner.
Our eCommerce website design and development service is a complete
end-to-end solution encompassing:
Email Marketing
EFFECTIVE EMAIL MARKETING MEANS COST EFFECTIVE SELLING
Email marketing is an essential part of digital marketing strategy and often produces the best ROI.
Email’s strength is based around building deeper and longer lasting relationships with customers who have already shown interest in your brand.
Effective email strategies are designed to increase the Customer Lifetime Value (CLV) for your business in turn, increasing the returns from your advertising spend and adding value to your business across channels.
Not sure if your email is working correctly?
An effective email strategy should account for between 30-40% of your total revenue in Google Analytics. While this may seem high, an effectively run email channel will be targeting those already interested in your brand, as well as those who have purchased from you before and are therefore likely to purchase again. If you’re not seeing this kind of revenue from your email marketing strategy, our email marketing services can help.
OUR EMAIL MARKETING SERVICES CAN ENCOMPASS ANY OR ALL OF THE FOLLOWING
Email marketing platform set-up and integration with your website and CRM
Implementation of tactics to build a ‘clean’ list of quality subscribers as quickly as possible
List segmentation for campaign targeting
Send time and date optimisation
Beautiful template design and mobile-optimised formats
Campaign development and content generation
Open rate and CTR (click through rate) optimisation tactics
Automation and autoresponder sequencing such as welcome series or abandoned cart
Reporting and ROI calculations
Conversion Rate Optimisation (CRO)
INCREASE YOUR WEBSITE SALES
At this CRO agency, we take CRO seriously. CRO – or Conversion Rate Optimisation – looks at how an ecommerce website could be enhanced to maximise the number of visitors to the site converting to paying customers. If your site has a relatively low conversion rate, there is some work to be done to identify why visitors aren’t converting to customers.
A good CRO strategy can have a dramatic impact on sales and revenue. CRO can be launched on its own, or executed in conjunction with a digital marketing campaign. Let this CRO agency find the best solution for you.
OUR STRATEGIC APPROACH TO CRO
Analysis of website data such as pages visited, bounce rates, abandoned carts etc
Analysis of website UX, UI and content
Findings and recommendations
Develop and execute CRO strategy
Evaluate and optimise
