Ellen Blacow

Ellen’s mission is to help businesses bridge the gap between “being online” and “being found.” As a Senior SEO Manager at Bark, she directs growth strategies that connect millions of service providers with high-intent customers across the UK, US, and Australia.

With a professional background spanning B2B technology, financial services, and global e-commerce, Ellen has spent her career understanding what helps businesses succeed in competitive digital environments. She brings the analytical rigour of the fintech world together with the conversion-focused speed of e-commerce to Bark’s marketplace, helping ensure the platform functions as a powerful engine for business discovery.

Her work supports professionals across a wide range of industries, from home and business services to event and entertainment providers such as DJs, magicians, photo booth suppliers, marquee hire companies, and wedding music professionals. Through this work, she helps businesses reach customers at important moments, including major life events and celebrations.
Ellen believes that sustainable growth starts with visibility and ends with trust. Through her articles, she shares actionable insights on how to use Bark’s ecosystem to scale operations, reach new markets, and turn digital presence into long-term commercial success.