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Tag Design

57 Bayview Road, Charteris Bay 8971, New Zealand

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‘21 Certificate of Excellence, 2021


I am a web designer with a focus on SEO and user-interface web design. Search Engine Optimisation is how your audience find you, good design keeps them there!

I come from a broad graphic and web-based background that includes good knowledge and experience in SEO, social media marketing, content curation and editing.

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5 hires on Bark

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Reviews (4)

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4 customer reviews

18 March 2021

Search Engine Optimization (SEO) Specialists

Felicia showed empathy and guidance. She was genuinely involved in the discussion to find a possible solution to the problem. She is a competent and trustworthy professional who likes to help. More...

Tag Design

Reply from Tag Design

Thank you Madhur for your kind words. I wish you all the best of luck continuing on with your journey.

16 December 2020

Felicia Forbes has been very professional, creative and efficient in addressing my website needs in a short time. She understands what makes a good website and listened to my specific queries very carefully, using her experience to come up with great suggestions. I am very happy with the results and strongly recommend Tag Design for anyone thinking about a website, especially with a sustainability and environmental focus. Merci Felicia! More...

17 October 2020

Felicia designed a website that totally fit my purpose. Her experience in marketing and design showed in the way she listened and asked questions to fully understand my communication needs and my audiences. She is highly skilled across many platforms and was careful to build me a site that I could maintain and update on my own. She also drilled into the SEO to make the site work hard. And the design is great! More...

15 October 2020

Working with Felicia Forbes from TAG design has been an easy and wonderful experience. On a professional level and as a friend. Felicia is very talented Knowledgeable and full of great ideas. For not only creating revamping and maintaining websites but also for online marketing.Her manner and skills are very professional and we worked well together with Felicia explaining to me what was needed and holding my hand and guiding me through websites and marketing on social media etc. We have worked on several projects together for private business and also for not for profit organisations . I would definitely recommend Felicia to anyone wanting web design development and online marketing.
Thankyou Felicia for all of your assistance.

Sue Beach
Life Coaching and Navigation


Clean simple design that offers intuitive navigation and content layout.
The coding must be clean and every page and image should have keywords allocated to help with domain score and search engine ranking.

In my Website Development Brief for new websites, I ask the below questions which identify the needs of the client and helps guide both parties in the right direction. From this, I grasp a good understanding of the business which helps deliver the best outcome for both parties.
This brief also defines the decision on which platform to use.
Marketing and SEO briefs are provided at different stages if the client requires further services.

Company background and mission
Product and services
Name one business challenge
Achievements with the website
Provide any website ideas the client likes
Immediate audience and their location
Audience preferences and what is likely to encourage them to visit the site
Branding perception and tone
Content requirements as in do you require a writer, do you already have content etc
Online marketing requirements
Timeline expectations
Questions around ongoing website maintenance after deployment - if required

Once I have all the information in the Web Development Brief, I then create a mockup of the website using Adobe XD. This is a fully interactive software where the client can view a life-like visual of the website.
Once documentation has been confirmed, I then develop the website on my local server for Wordpress sites, otherwise, I use Wix and Webflow servers for development - platform dependent on the brief.

Although much of this is stated in the Web Development Brief...
it's a good idea to know the budget of the client to give an idea of the mandate complexity;
Providing examples of preferred design work will help me create an appropriate web design;
A list from the client stating exactly what projects will require web design work, design work and to what extent they may require marketing and SEO;
The client should work on procuring content, text, photographs or logos before initiating the project with the designer. However, I understand that this is not always possible as some clients require guidance with image and content ideas which is part of my service;
Image format confirmation such as jpg, png etc;

I absolutely enjoy working with my clients. Their needs provide the foundation of my web services, they give me inspiration and this is what makes my design successful and fit-for-purpose.

I was made redundant about one year ago so I decided to give freelancing a go. I haven't looked back ever since.

Check out my reviews on my website.
I listen >> I communicate >> I clarify >> I deliver
I am passionate about what I do. I love working with people and I am honest and trustworthy. AND, my prices are very reasonable. :-)

Offering services online and remotely is the heart of my core customers. This way I am able to discuss projects and tasks directly with them in an instant along with sharing top quality mockups and ideas.

As I work from home, I have no need to travel and I receive no visitors that are not living in the community.


Wordpress, WiX or Webflow, I deliver:

Visual Design - utilising great graphics and content placement that reflect your business and your brand.
I make the information very accessible by placing important content directly at the eye level of the audience. Anticipating what your visitor is thinking is vital to the success of your site so it caters to their needs.
I always provide an excellent turnaround time and all my websites are designed for all devices.

Professional, friendly, on-going web support!

Creative and effective Flyers and Brochures, pamphlets and business cards.

SEO is vital for a healthy performing website. I provide
On and Off-page SEO, Keyword research, Competitor analysis and Lead Generation. Reporting includes
monthly reports, quarterly business reviews to identify website progress with ranking and domain authority.
If you are looking for an SEO specialist, then I am here to help you. I'll identify which content isn't working on your website.
This is an ongoing service utilising Google Business, Google Analytics and several other online tools.

Much like maintaining your vehicle, a website requires maintenance and nuturing. I offer:

Website updates such as Wordpress plugins, themes and content updates and backups;

Page feed optimisation and SEO audits for website speed and better performance and conversions;

Provision of Google Analytics reports on a monthly basis. This will display what is happening with the website such as conversions, clicks and identfies what pages require changes to content and images;

Provision of a quarterly business review. This displays what is working and what is not for your website.