Intermart

Interface design is our forte. But what exactly is UX design? Well, it's the art of creating a user-friendly, visually appealing, and easy-to-navigate website.

Think of it as the interior decorating of the digital world. It's all about making sure that every element of your website is designed with the user in mind, from the color scheme to the layout to the font size.

And the best part? UX design isn't just about making your website look pretty - it's about improving your business. A well-designed website can increase conversions, boost customer satisfaction, and even save you money in the long run. It's a win-win situation.

And we keep it simple. The KISS principle applies to UX design too. Don't overwhelm your users with too much information or too many options. Keep it clean, clear, and concise.

We get to know your audience. Who are your users? What are their goals? What do they want to accomplish on your website? Understanding your audience is the key to creating a website that they'll love.

We always use clear, concise language. Nobody wants to read a novel when they're trying to find information online. So we use simple, straightforward language that gets to the point.

We make sure that any website we create is easy to navigate. Users should be able to find what they're looking for quickly and easily. Use clear labels, intuitive menus, and logical layouts to guide them through your website.

We prefer to use white space wisely. White space (or negative space) is the empty space between design elements. It's not wasted space - it's an essential part of good design. Use it to create a clean, uncluttered look that draws attention to your content.

We use color strategically. Color can evoke emotions, convey meaning, and establish brand identity. Use it wisely to create a cohesive, visually appealing design.

We make every one of our sites mobile-friendly. More and more people are accessing the internet on their phones and tablets. Make sure your website is optimized for mobile devices so that users can access it from anywhere.

We incorporate images and videos. Visual content is more engaging than text alone. Use images and videos to break up long blocks of text and add interest to your website.

We use typography to your advantage. Typography (the art of arranging type) can have a big impact on the user experience. Use it to create hierarchy, establish tone, and draw attention to important information.

1And we test, test, test. The only way to know if your UX design is working is to test it. Use A/B testing, user testing, and analytics to gather data and make informed decisions about your website.

We use strategic calls-to-action. A call-to-action (CTA) is a button or link that encourages users to take a specific action (like “Buy Now” or “Download”). Use them strategically to guide users through your website and towards your goals.

We use social proof. Social proof (like customer reviews, testimonials, or social media followers) can build trust and credibility with your users. Use it to establish your brand as a leader in your industry.

We engage your visitors with microinteractions. Microinteractions are small, subtle animations or interactions that add delight to the user experience. Use them to make your website more fun and engaging.

We use gamification. Gamification (like badges, rewards, or progress bars) can make your website more addictive and encourage users to come back for more. Use it to create a sense of achievement and progress.

We consider accessibility. Accessibility means making your website usable for people with disabilities (like visual impairments or mobility issues). Consider using alt text for images, captions for videos, and a logical tab order for keyboard navigation.

We focus on fast load times. Nobody likes a slow website. Use optimized images, caching, and a fast hosting provider to ensure that your website loads quickly.

We use consistent branding. Your website should be an extension of your brand. Use consistent colors, fonts, and imagery to establish a strong brand identity.

We responsive design. Responsive design means that your website adapts to different screen sizes (like desktop, tablet, or mobile). Use it to create a seamless user experience across all devices.

Our CEO, Peter Hatherley is the lead developer and owner of Authored Intelligence dot com. These tools are internationally renowned. The current suite includes 12 tools including as Agency Author, AI Professional, Prompt Author for chatGPT, Semantic Author and Hypewriter.

These products have taken off like wildfire and could set your site on fire too! So keep the fire engine handy just in case (Seriously, I'm just kidding)