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Icon Visual Marketing profile image
I

Icon Visual Marketing

As the Managing Director at Icon Visual Marketing and Orange Canvas, Joe has dedicated the past two decades to fostering growth for individuals and businesses alike. His career journey includes founding and developing Icon Visual Marketing, Orange Canvas each aimed at navigating the complexities of today's digital landscape and providing comprehensive marketing solutions. With a background in Industrial Chemistry and extensive national and international sales and marketing experience, Joe ensures that his ventures offer robust systems designed to drive client growth. Joe is passionate about building dynamic teams and empowering individuals to explore new possibilities beyond conventional boundaries. His leadership philosophy emphasises strategic clarity, integrating marketing and sales efforts, and delivering authentic customer experiences. Through his work, Joe aims to help CEOs and senior leaders navigate challenges, define success metrics, and forge meaningful customer relationships in a rapidly evolving market environment. His commitment to clarity, innovation, and trans formative leadership extends beyond business operations, influencing how organisations perceive and engage with their audiences in a digital age. Joe's approach combines deep industry knowledge with a proactive stance on integrating emerging technologies and aligning business strategies with customer expectations. In addition to his role at Icon Visual Marketing, Joe actively participates on boards and advises CEOs on effective strategies for revenue growth and organisational alignment. His message is clear: understanding and enhancing the customer experience and organisational values are pivotal in achieving sustained business success amidst technological complexities and shifting market dynamics.

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What do you love most about your job?

At Icon it is our passion to help people and companies grow. Over the last 20 years we have been dedicated to developing and finding innovating ways to achieve this great outcome. This passion and dedication has lead to the increasing growth of Icon Visual Marketing as an industry leading marketing agency, and the establishment of two supporting businesses in Orange Canvas and Odee.

What inspired you to start your own business?

My training as an Industrial Chemist, partnered with many years' sales and marketing experience at national and international levels, ensures that whether you engage Icon visual Marketing, Orange Canvas or Odee to help your company grow, you know that behind this sits solid systems developed over years of industry experience, that are designed to help you grow.

My passion is to build a team of professionals all who enjoy working in marketing and excited to help your business grow. To develop the skill set whereby each individual doesn't simply ask what is, but what can be.

Why should our clients choose you?

Partnering with Icon Visual Marketing is like having your own complete marketing team for a fraction of the cost of a single marketing manager.

In an increasingly complex digital world - where companies need a road map to success - Icon Visual Marketing provides a complete marketing service. We achieve this by integrating marketing strategies, digital marketing, copywriting, design, social, and video/photo production.
Our combined experience and breadth of services means that we can integrate everything you need to help your company grow.

Icon is more than just a supplier. We partner with our clients and are just as invested as you in helping your business grow.

Can you provide your services online or remotely? If so, please add details.

We service clients across the country both face to face and online. We have offices in Sydney, Melbourne and Brisbane, and are well versed in using tele/video conferencing facilities through Teams or Zoom meetings to regularly connect and communicate with our clients.

What changes have you made to keep your customers safe from Covid-19?

Icon Visual Marketing has followed all government guidelines to ensure a safe workplace for both staff and visitors. We stock hand sanitiser and face masks in the office if required, and encourage a hybrid work from home/online meeting model with both staff and clients in the event of any government directives.

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