What are Your Goals for this project? What deliverables do you expect and when?
Target Audience Profile (Your Customers) - who are they, what do they need, where do we find them?
About You and What You Offer - what do you offer and how is it different and better than other alternatives?
Category Language - Provide Examples of others in the Category that you think are doing a great job so that we understand what the Category looks like, sounds like and feels like, and how others are pitching what they do.
Product and Service Information: detailed information to be used in the design of packaging or any other outputs required by this project.
Other Requirements: Web Address, Socials, Legals