Mphatic Consulting
Perth, Western Australia
Perth, Western Australia
Mphatic Consulting is a strategic communications business which helps other businesses to stand out from the crowd.
At Mphatic, we write compelling copy, articles and website content for businesses of all sizes to build profile, customers and revenue.
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What makes a great website?
A website should reflect the personality of a business and the people behind it. For this reason, it should be unique and leave readers with a strong impression of who and what they are engaging with.
I like to work with my clients to understand what they do, who they are and most importantly where they see their business going. The website design and the content flows from this.
Some websites need detailed information and content but I don't like writing words just for the sake of it. I prioritise space, colour, flow, and ease of navigation. Someone looking through a website should find it easy to read and should want to engage with it - lots of words aren't always the best way to go.
That said, words need to be compelling, engaging and accurate, and content needs to flow to tell a story and to show professionalism.
What questions might you ask a client when starting a new project?
I always ask for a client to explain to me what they're looking for so that I have a sense of their own vision. This helps me to design the website in a way that reflects who they are.
I offer a range of flexible packages and website costs so that clients know upfront what they can expect from me.
What do you love most about your job?
When I was younger I always wanted to be able to draw but I was terrible at it. It took me time to realise that actually what I am good at though is taking a white sheet of paper (or screen) and turning it into something that engages and attracts an audience. This is my way of being artistic.
I love helping my clients to articulate their own vision and working with them to bring something to life - it's really rewarding.
What inspired you to start your own business?
My own website tells the story of my trip to South Africa while I was working for a large professional firm. I spent time working with a small school to build it's own business so that it could educate and nurture disadvantaged students. It was a turning point for me - I knew from then that I had the skills and the passion to take a leap and work for myself doing the type of work that I loved.
Why should our clients choose you?
I'm not an "everyday" copywriter. I offer something very unique - I have many years of professional experience in a corporate environment.
Clients can expect highly professional, cost effective work from me, and I will deliver what I promise to deliver - on time and on budget.
Can you provide your services online or remotely? If so, please add details.
Yes - often the work I do can easily be done online or remotely. Technology enables my work to be completed anywhere!
What changes have you made to keep your customers safe from Covid-19?
Where face-to-face meetings are needed I have a strict approach to ensure Covid-19 risks are minimised and I will agree protocols with clients in advance of these meetings.
Websites, content and editorial
Website planning, content creation, design and publication for high traction using search engine optimisation techniques and highly professional content, tailored to the needs of each business and their audience.
Marketing material
Marketing documentation and collateral to support wider business messaging and needs including case studies, capability statements and corporate publications.
Press releases
Market announcements and updates for timely, accurate information for stakeholders.
Grant writing
Identification of grant opportunities and preparation of applications including supporting material.
Investor relations
Documentation to support a wide range of investor needs including material for capital raises (seed, series, and IPO).
Business planning
Comprehensive business planning services including market analysis and opportunities, risk analysis, operating strategies, policies, marketing and promotion, and financial analysis and projections.
Procurement services
Tender responses to meet and exceed assessment criteria together with supporting material including service delivery plans, case studies, proof of performance, policies and procedures.
