FocusedGrowth®
3 Parramatta Square, Macquarie Street, Parramatta NSW, Australia
3 Parramatta Square, Macquarie Street, Parramatta NSW, Australia
At FocusedGrowth®, we have developed a proven growth framework for SMEs to get the maximum digital marketing results on a fixed budget. Our methodology is specifically tailored for small to medium-sized businesses to deliver powerful results from a single project to review your existing campaigns through to ongoing strategic sourcing of the entire Digital Marketing capability to our team.
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What makes a great website?
Content - You must have the relevant content to ensure it's SEO friendly.
Technical - Google will never promote unsafe sites so you need to make sure that your safe is technically safe.
UX Design - Your users should be able to get to what they want within THREE clicks. If not, they will leave your site.
What questions might you ask a client when starting a new project?
What is the story behind your business?
When did you start your business?
Why did you start your business?
Where are you in your growth journey?
What's your vision of the business?
What are your values and beliefs?
What makes you excited to come to work every day?
Who are your ideal clients/customers?
What makes your business unique?
What do you love most about your job?
Helping SME business owners grow and seeing them thrive and achieve their long-term business and personal goals.
What inspired you to start your own business?
Highly passionate about SMEs in Australia, and truly believe digital marketing is the cornerstone of any SME growth strategy.
Why should our clients choose you?
Our Values:
List before talking ...
Always seeking to delight our customers ...
Trusted to do the right thing ...
Good enough is not enough ...
We like to have fun, seriously!
Can you provide your services online or remotely? If so, please add details.
Yes, we are 100% remote, but ALL our client services team is based locally in Australia.
What changes have you made to keep your customers safe from Covid-19?
We have recently implemented a 100% contact-free engagement model so that our clients are safe.
SEO
The first page of Google™ is like a prime digital location for small business in Sydney where all of your target audience pass by. We pride ourselves as experts in Search Engine Optimisation (SEO) through a targeted content strategy. Our mission is to help customers gain exposure online, gaining enquiries, and ultimately resulting in more revenue for your business. We aim to dominate the first-page results so that you are seen as a high authority in your niche. With this said, we caution you to speak with one of our digital marketers before deciding if SEO is the right strategy for your niche. In our experience, too many small business owners in Sydney are wasting their precious Google Ads spend on long-term SEO agencies in Sydney.
Website Design
Your website development project is more than a marketing presence on the internet. Your website is an integral cog in your customer journey process and in the success of your small business. At FocusedGrowth®, we only build websites in WordPress, and we only recommend WordPress as it’s the most reliable, scalable, secure and cost-effective customised CMS available in SMEs market today. Don’t purchase cheap templates or worst build it on DIY platforms such as Wix.com only to find out later that it’s not SEO friendly. Likewise, your IT person is not the right person to build your new website. First and foremost you need forward-thinking marketers like FocusedGrowth® to build a website specifically tailored to your audience with the right blend of technology, design and marketing. We employ industry-leading WordPress experts to understand your requirements, build the right marketing strategy, map the design and build on speed, usability and functionality.
Facebook Advertising
94% of marketers use Facebook™ to connect with their audience and share content, and 70% use Facebook™ Advertising. Facebook™ is by far the biggest social network in the world today and it presents the perfect tool to allow small businesses in Sydney to connect with their users. However, most small to medium-sized business owners are wasting thousands of crucial advertising spends and misusing the platform. You need our team of Facebook™ advertising experts who know what they are doing to provide you with unmatched in-depth knowledge to get the maximised ROI on your next Facebook™ campaigns. Furthermore, we have our own internally developed Chatbots and Messenger Marketing frameworks to help automate your lead generation processes.
Google Advertising
Google™ Advertising (also known as Search Engine Marketing) gives SMEs in Sydney the opportunity to appear within the search results immediately and provides the advertiser with complete control over the target market, adverts & budget. However, in our experience, Google™ Advertising is not for everyone and definitely not for you if you don’t have a solid website and a compelling advertising strategy to catch and convert the clicks into enquiries. In addition, our team of Google™ Advertising experts will select the right search engine advertising strategy based on your industry interests and digital marketing goals.
