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Exposure By Design

Mcdowall, QLD

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About

We’re web designers, marketing strategy creators, and love working with you to grow your business.

At Exposure by Design we recognise that Internet Marketing can be confusing and takes time that most small businesses don’t have.
We are not just another web design company.

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5/5

1 customer review

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21 February 2022

It's a great pleasure to work with the Exposure By Design team. Responsible, well-planned and easy to communicate with. They always have patience to get enough information before they act. We can just trust them and let them to do our SEO work thoroughly. Good team, good coworkers. Highly recommended. More...

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Q&As

There are several fundamental web design principles that are essential to creating a good website. The best websites apply these principles, and optimize each one to achieve a great online presence.

Outstanding Graphical Design
The website should look great. Many factors go into creating an attractive graphical design. Whitespace, fonts, graphics, and layout all play a vital role. The goal is to create a graphical design that is aesthetically pleasing and professional. This not only gives you credibility, but it makes for a better overall user experience.

Great Home Page
The home page has to be your best page, since it is the one page that every visitor is guaranteed to view. A good home page should quickly inform users what you do, and highlight your main selling points. The page should have a layout that is appealing, and it should display the information in a clear fashion. Plenty of whitespace should be used to separate elements and make the page flow naturally. A good home page should get visitors interested enough to visit more of your pages.

Well Organized
The entire website should be well organized so that it is easy for your users to understand. The navigation should be clear and intuitive. Visitors should be able to quickly find what they are looking for in a minimal amount of clicks. For larger sites, a search form will help users find the information they need.

Authoritative Content
Authoritative content refers to content that is informative and trusted. With enough authoritative content, users will begin viewing you as a leader in your field. This will increase the popularity of your website, as more and more links will be made to your site. It also does wonders for your search engine rankings, which will increase as your site gains trust by virtue of all the links to your content.

Responsive Design
With so many ways to view a website, it is good to have a responsive website that is optimized for the screen size of the user’s device. That way, your website will look good whether viewed on a computer, smartphone, tablet, or any other device.

If you follow these web design guidelines, you will be on the right track to building a great new website for your business.

Exposure By Design – Brisbane Web Design

It is very helpful for you to understand the web design process, so that you know what to expect when building a new website.

Establishing Goals
First, the web designer needs to learn about your business and the goals you have for your new website. What do you do? Who is your target audience? Who are your competitors? Your web designer needs to completely understand your business, and the main objectives you want to achieve with your new web site.

Site Architecture
Next, the site architecture for the entire site is determined. The site architecture basically lists all the main sections of the site, as well as all the subsections. For example, you may have main sections such as: Home, Products, Services, About, Contact. Within each of these main sections, you may have several subsections. The goal is to create a site architecture that is easy to navigate, intuitive, and flexible.

Graphical Design
Next comes the graphical design which determines the look of your website. If building a custom design, this step involves creating prototype designs until a final design is agreed upon. If using a theme, this step involves evaluating various themes to find the theme that you like the most. Graphical design is also part of the content phase in which various graphics are designed for the home page, and other pages of the site.

Web Hosting
Now that it is time to start building the actual web pages, web hosting is setup for the new website. This is completely independent of your current website, so that the new site can be built separately. During this phase, WordPress or whichever platform your website is built upon will be installed on the web server.

Framework & Programming
With the web server being ready, the web pages can now be built. At first, all the web pages are added with no content. Then as the content becomes available, it is added to each web page. This phase also involves adding any features and programming to the website.

Adding Content
This is often the longest task in the entire process. You have a big job in getting together all the content for the website. And the web designer has a big job in adding all that content to the website. Make sure that you proofread and spellcheck all your text before handing it off to the web designer.

Going Live
After all the content is added, and the site has been thoroughly reviewed, it is time to go live! This usually just requires a setting change with your domain registrar, and within 24 hours your new site will be live.

The web design process is straight forward and follows the steps listed above. Becoming familiar with this process will help you work together with your web designer.

Exposure By Design are Brisbane Website Designers

We value relationships above all else, and genuinely seek to increase your profitability, not merely sell web marketing services. We will function as your own marketing department, and will never outsource services to a disinterested third party.

Your bottom-line is our bottom-line. For most clients, it takes only a few customers to generate a return on investment. For some organisations, such as law practices or accounting firms, even a single new client will often recover web marketing costs several times over.

Our philosophy is that if you are going to do something, do it right. We strive to understand and adapt to the ever-changing field of web marketing, and only follow the best practices for everything from website development to user analysis.

At Exposure by Design we acknowledges the traditional owners of country throughout Australia, particularly the Jagera, the indigenous people of the place known as Brisbane, where we live and work.

We recognize their continuing connection to land, sea and community, and pay our respects to them and their cultures and to their elders both past and present.

We are not just another web design company. We are a company for the business owner of today. Whether you’re a fresh, new restaurant looking to start a buzz, a long-standing professional practice that needs to catch up with the times, or a small but ambitious enterprise looking for a professional, affordable web presence, Exposure By Design has the means to give your business the face you want and to put this face in front of the people who want to be your customers.Exposure By Design Online marketing consultants

We use a series of measurable online marketing strategies to build specially tailored solutions for our clients. By focusing on your business as if it is our own, and by treating your customers as if they are our customers, we work to bring you maximum profit and an optimal return on your investment.

When you work with us, you have your own marketing department, complete with years of experience and the latest in market data analysis technology. Finally, you can focus on running your business while leaving the online marketing to the professionals!

Why work with Exposure By Design?
Effective marketing is not a one-size-fits-all service. It is the product of close consultation, in which we make it our business to understand yours, inside and out. At Exposure By Design, we look to continue developing long-term relationships with our clients, providing support, services and assistance on an as-needed or year-round basis. Working together, we create a precise strategy based on the unique goals and needs of our clients.

yes, Exposure By Design are a digital marketing agency supporting small businesses with the marketing expertise and technical skills necessary for a successful online presence. Our approach is flexible and designed specifically for your business. Our Ongoing packages allow small businesses to grow without hiring a digital marketing manager or a big expensive agency to build your website.

We follow the covid-19 Protocols.
Even if you need to close as a result of health and safety issues, there are means to maintain offering your customers during the coronavirus outbreak.

Social distancing, while helpful for public health, misbehaves for small businesses. website traffic has actually gone down steeply given that the coronavirus outbreak as a growing number of consumers stay home and also self-quarantine. Several business owners are stressed that the impact of COVID-19 will certainly be much deeper and more lasting than expected. As a result, vendors in every market are seeking ways to keep their clients during the coronavirus lockdown. Right here are some ideas to maintain your workers as well as consumers engaged from a range.

Connect proactively with your customers
The situation is progressing swiftly, as well as no one is rather certain what information daily will bring. Clients can empathize with sellers encountering a situation, as long as you connect with them correctly. Let your customers understand if you're shutting your doors, altering your hrs and what actions you're taking to keep your employees as well as workplace safe and also tidy. If your store is closing, notify your clients on your social media channels, via e-mail and also on your site. If your shop is remaining open, define the actions you're taking to mitigate threat. Download our personalized flyer that you can submit and also hang for customers to see.

Services

Professional Website Design Services
Almost 46% of your visitors will judge the credibility of your organisation based on the design of your website.
What do you get when you combine Exposure By Design’s creative web design and website development with our PROVEN marketing-driven approach? You get EFFECTIVE online marketing, with RESULTS. Let our creative marketing team help your business stand out from the crowd!

Following is a list of our most popular web design & development services; click below for additional details:

Custom Website Design

Maximise your online marketing with an incredible Website Design. Our website design team is expertly experienced in creating and enhancing websites designed to showcase your business while maximising your return on investment, making your website project not an expense but an investment…

Website Redesign

Have you invested your valuable marketing dollars into your website only to find your site not optimised to generate revenue? Is your current website incapable of fulfilling all your online marketing objectives, or lacks a management system? We can help!

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SEO Website Design
Building your business through the web starts with professional website design. And with more than 80% of clicks happening on the first page of Google Search, a quality search engine marketing strategy should be a part of your website design process.

Responsive Website Design

Responsive Web design is the approach that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids, layouts, images and an intelligent use of CSS media queries…

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eCommerce Web Design

A proper eCommerce design will engage your customers to take action while supporting your current business efforts to increase incomes and profits. Exposure By Design offers a powerful online ordering and marketing solution complete streamlined system management, giving your customers the best experience…

Lead Generation Website Design

Need help targeting a specific niche market or marketing a specific service? Build your online presence and get more leads with a lead generation website.

Domain Registration, Web Hosting and E-mails. Regardless of the size of your organization, we have the equipment for Hosting Websites Using the Fastest and Most Stable Servers so you sustain a 24/7 365 day online presence so your site is always up, running and accessible. We provide the best hosting in Brisbane.


All things Web Hosting include:

Domain Registration
Web Hosting
Email Hosting
Database Hosting
CPanel Hosting
SSL Certificates

Social Media Strategy

Building your social media presence can be an effective way to engage current and potential customers, and even build your website’s search engine optimisation… But where do you start? How can social media channels help your business? What social media websites are most appropriate for your type of business? What the heck is “tweeting”, anyway?

We’ve got the answers to all your social media questions and an expert team to help you develop and execute your social media marketing campaigns. Our social media management services include:

Social media account creation
Social media branding
Social media account management
Custom Social media graphics creation
Reputation Management
Social media SEO strategy
Social media content distribution
Social media analytics and reporting
We offer complete solutions on networks such as Facebook, LinkedIn, YouTube, Twitter, Instagram, Flickr, StumbleUpon, Delicious, and others.

SEO Web Design Services
On-Page-Off-Page-SEO brisbaneBuilding your business through the web starts with custom SEO Web Design. But with more than 80% of clicks happening on the first page of Google Search, a professional search engine marketing strategy is a must. That’s why we take an SEO-centric approach to every website we produce — from the design and development, to the site structure, and of course the content.