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Client Connections

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Before potential customers purchase a product or service, they look at the feedback left by other people. A survey published in Small Business Trends revealed that almost all customers (97 per cent) read online reviews.

A bad review can be incredibly damaging to a company’s profits. A study posted on LSA Insider showed that star ratings of 1 and 1.5 on Google generated 33 per cent less revenue than the average business.

Managing the reputation of your business, therefore, is vital to prevent any reduction in revenue caused by harmful negative reviews.