When your car breaks down or needs a service, you take it to a mechanic. When your marketing needs setting up or fixing, you bring it to us.
For more than 20 years, my staff of digital and offline marketing specialists have been helping business owners all over the world generate more leads and sales with tested, proven processes in online advertising, SEO, lead generation, web design and social media.
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"Direct Response" Marketing
Consulting with business owners on their goals and challenges to develop detailed strategies, with results that can be measured accurately against dollars spent.
I personally work with business owners on this part of the process, then hand it over to my staff of technical and digital marketing specialists to implement.
Digital advertising
If you don't know what you're doing in the back-end of the Google or Meta advertising platforms, you can waste an awful lot of money.
(Hint: never EVER blindly accept Google's 'helpful' recommendations to 'improve' your ad results. Google is there to make money for Google, not necessarily for you. This short video explains why: https://rb.gy/1ueqfl)
First of all we set up the ad campaigns, then continuously monitor them, determining which ads are producing the best results at the lowest cost, and report these results, with recommendations, every month.
Here's an example of how we've helped one business quadruple their inquiries while reducing their cost per lead by 75%: https://rb.gy/wglaqx
Search Engine Optimisation (SEO)
SEO is a dark art, and the search engines, like Google and Bing, change the rules all the time.
So it's never a "set and forget" process. Keeping your business prominent online is a bit like maintaining your car; if you never get it serviced, it eventually breaks down.
SEO needs constant attention. Our SEO clients receive detailed monthly reports showing how they're ranking for major search terms, the number of visitors to their website and Google Business Profile, where those visitors are coming from, and what we're doing to make continuous improvements.
Social Media
Keeping your social media accounts refreshed with content and 'loved' is enough to do your head in.
Most business owners try it for a while, then it just becomes overwhelming.
To ease the pain, we create and curate a vast amount of bespoke content for businesses, and populate their social media accounts with this content, every day.
Video Production
Video is THE preferred content that people are watching online.
But creating interesting videos yourself can be very time consuming.
We use a combination of AI and hands-on editing to create compelling videos that can be quickly updated with new content to help engage leads and prospects.
Take a look at some examples of our work here: https://worldwidesalonmarketing.com/ai-website-videos/
Website Design, Hosting & Updating
Any teenager with a laptop can build a website these days.
But designing a website that generates leads and sales requires some experienced "Sales Thinking."
It's not about simply a pretty design, it's about creating a compelling marketing message that encourages visitors to pick up the phone, or make an online inquiry.
My full-time staff have built more than 700 websites over the past 20 years, and we build and maintain more every day.
Check out some of our website designs here:
https://sertoriohomes.com.au/
https://beauty-salon-hobart.com/
https://purevanityspa.com/
https://mechanic-vasse.com.au/
