Services offered:
- Marketing Consulting
- Marketing Coaching/Advising
- Brand Strategy
- Brand Identity Development
- Brand Refreshes
- Marketing Team Recruitment (Freelancers, Agencies, or Internal Staff)
Why me?
- When you work with me you are tapping into 15 years of marketing and brand experience.
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14 customer reviews
Ben Reeves
There is a reason Jack is one of the top branding specialist. I engaged Jack to lead a comprehensive overhaul of our brand strategy and was thoroughly impressed by his work.
His research-driven approach uncovered valuable insights that enhanced our positioning.
Each recommendation was well-substantiated and clearly articulated. The final outcome provided us with a clear and confident strategic direction. I highly recommend Jack for any brand strategy engagement.
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Blair
After a disappointing experience with a marketing agency, it was a breath of fresh air to work with Jack. He deeply understood my needs, pointed out I was better off hiring a freelancer than another agency. He built me a fantastic JD, a strong reporting framework, and then expertly guided me through the process of hiring that person. I highly recommend Jack. More...
Steve W
'Jack is a strong strategic mind and analytical thinker. I worked with him at Burrito Bar and watched as he made a significant contribution to increasing network revenue 11x. If you want someone to find and solve your core marketing challenges, I highly recommend hiring Jack More...
Brooke Robey
Jack is a visionary. He’s helped me with countless marketing strategies, always seeing the big picture while giving practical, actionable advice that actually works. One of the things I appreciate most is his focus on market research. He doesn’t just throw ideas around, he makes sure everything is backed by data and real insights, so you’re not wasting time on strategies that don’t convert. If you’re looking for someone who knows marketing inside out and can help you grow your business, I highly recommend Jack! More...
Jake
Jack has been incredibly helpful in guiding us through the early stages of our business. Before our call, he sent us thought-provoking questions that really got us thinking. Then, he took the time to do extra research so he could give us the best possible advice. The call itself was insightful and gave us a huge boost in confidence—his expertise made all the difference! More...
Darren Clark
Jack was great to work with. He has helped me extensively with my brand strategy and marketing strategy for two of my companies over the last 2 years. I plan to continue to work with Jack well into the future. Highly recommended! More...
Mac
Marketing Strategy Consulting
I want to take a moment to appreciate the incredible work of Jack Ferguson in helping BTS Quality Consulting Service refine our marketing strategy. Their deep industry insights, innovative approaches, and commitment to understanding our business goals have been awe-inspiring. More...
Duane Stapleton
I had the pleasure of collaborating with Jack to develop the brand architecture and strategy for my companies. Jack took the time to truly understand the essence of our business, our goals, and our brand. Through numerous brand and marketing workshops, he guided us to craft a comprehensive brand architecture and a clear, impactful strategy. I am thrilled with what Jack has delivered and the direction he's helped us establish for our brands. More...
Sumith Dissanayake
Working with Jack was a real turning point for my company, Brisca. His visionary thinking and strategic insight were pivotal in helping me navigate major decisions and shaping the future of my brand. Thanks to his innovative strategies and his deep understanding of the brand, he didn't just help Brisca grow; he helped me build a sustainable, long-term business that has stood the test of time More...
Sarah M
Business Consulting
Working with Jack has been wonderful.
His deep expertise in both brand strategy and go-to-market planning helped me refine my messaging and sharpen my brand's positioning.
I'm very grateful for the clarity Jack provided me.
He really helped me get my business from multiple ideas to a tangible business and brand ready for launch.
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David Hobson
I worked with Jack on a Brand Strategy for my business.
His work was outstanding and incredibly helpful for me. I got clarity on the direction to take my brand and was impressed by his ability to find every gap that was missing.
Highly recommended!
Tutai Marongere
I've had the privilege of knowing and collaborating with Jack for over five years on various projects. He's an seasoned brand strategist with remarkable expertise in creating comprehensive brand strategies and understanding market dynamics. His strategies effectively drive brand growth, resonate with target audiences, and have a significant impact on the bottom line. Jack is empathetic, collaborative, and insightful, and his scientific approach is truely invaluable. His enthusiasm, eagerness to learn, extensive knowledge, positive attitude, and dedication make him a valuable partner for anyone serious about their business. I highly recommend Jack for top-quality brand strategy without hesitation. More...
Alex
Jack's work as a Brand Strategist is exemplary. Many people think of 'brand' as this intangible immeasurable concept, but Jack puts real science and precision to his brand strategy. I can highly recommend working with Jack to improve your brand penetration, salience, and identity. More...
Dali Saula
For context, I run a media company catering to small businesses. To start with I've taken on any and all clients. After realising the inefficiencies of this I needed external advice to move forward and consolidate some of my services and make it more concise for my existing and potential customers. I needed to understand what packages I'll offer, and what are going to be my outfacing services I offer, vs what are the items I am going to upsell. Jack helped me better understand and build a strategy to tackle the next 3-6 months and sharpen the messaging to my target market. Would definitely recommend Jack for marketing strategy. Great consultant. Really looking forward to working with Jack in the next 3 months or so. More...
What do you love most about your job?
Seeing that a-ha moment when clients breakthrough their current stage of growth.
What inspired you to start your own business?
I wanted to offer a customised service that made commercial sense for my clients.
Why should our clients choose you?
I'm scientific, honest, and have broad experience from Marketing Management, Fractional CMO, Consulting, and Business Development.
Can you provide your services online or remotely? If so, please add details.
Online is ideal.
I usually meet clients over Zoom.
What changes have you made to keep your customers safe from Covid-19?
This hasn't been an issue as most of the services I offer are done remotely.
Marketing Architecture Consultation
This service is for you if:
- You don’t think your current marketing and sales activities are effective
- You aren’t clear on the path forward.
You’re wondering what marketing and sales strategy/tactics you need to implement.
What do you do?
How should you do it?
With whom?
- You’re unsure whether your team is performing (Internal, Agency, or Freelancer)
- You want a solid budgeted marketing strategy and plan
- You’re considering a range of marketing/sales initiatives, but you don’t feel confident with any
In this consult, we look at the parts of your marketing architecture that needs attention.
This could include:
- Your marketing strategy
- Your marketing tactics (Eg. Events, Webinars, SEO, Paid Ads, Social Media, Podcasting, Website, Sales Calls)
- Your marketing and sales plan
- Your internal team (if you have one)
- Your agency relationship, their performance, and their KPIs
- Your freelancer relationships, their performance, and their KPIs
- Expenditure
- Products
- Pricing
- Reporting (Marketing and sales reports)
We dive deep into your overall marketing strategy and plan, and then we work together on a comprehensive budgeted plan to move forward with.
This introductory consult involves:
- Preparation (I research your business)
- Zoom Discussion (We have a 2-4 hour recorded Zoom consultation where I get all the information I require)
- Marketing Plan and Report (After the consult I deliver you a marketing plan and report)
The cost of this consult is $2900+ GST
Then what?
If you have everything you need to execute the plan, you can take the report and implement the recommendations
Alternatively, I can further help you with:
- Structuring and hiring the right team (freelancers, agencies, or internal employees)
- Ongoing coaching/advising
As a bonus, everybody who works with me gets access to my network. Having built a network over the last 15 years, I can introduce you to:
- Accountants
- Bookkeepers
- Designers
- Developers
- Agencies
- PR Specialists
Marketing Recruitment (Freelancers, Agencies, Internal Staff)
This service is for you if:
- You are not sure who to hire, in what capacity, and what their KPIs should be
- You want your marketing and sales team (internal and external) resourced and briefed
- You know what you want to hire for, but you want help finding the people/agencies and vetting them
I have resourced 30+ businesses over my career, and have personally hired over 100 freelancers/agencies/staff.
Get in touch and we can discuss your needs.
Tap into 15 years of experience to:
- Gain peace of mind
- Gain clarity on your growth/marketing team
- Save yourself time trialing people yourself
Brand Identity Development
This service is for you if:
- You need to create a Brand Identity from scratch (Logo, Typography, Colour Palette)
- You have an existing brand that needs refreshing. Ie. It doesn’t resonate anymore, and/or you have market feedback that needs enacting.
- You need additional brand assets developed (ie. Tone of Voice, Style Guide, Letterheads, Flyers, Business Cards, Email Signatures etc.)
My process is simple:
1) Brand Strategy (We develop your brand strategy and scope the assets you need)
2) Brand Asset Development (Once the project is scoped, we create your assets for you)
3) Brand Asset Delivery (Once assets are approved, we export them and hand them to you for final delivery
My experience:
I’ve worked in 5 senior roles within marketing and brand over the last 15 years. I have created Brand Strategies for over 20 businesses and I am MBA qualified in Brand Management.
Combining my consulting work and in-house work; I have worked across 20+ industries.
I’ve helped increase client/employer revenue by over $40M during my career.
Workshops (Brand/Marketing)
If you and your team need to workshop some ideas or changes to your marketing or brand, this is the perfect service for you.
Workshops can be done in person or done across Zoom. If done through Zoom, these sessions are recorded and can be kept.
To do workshops with me, we need to:
- Define the workshop objectives
- Prepare for workshop
- Run workshop
- Deliver recording of workshop and report
