Ruby Cha Cha
Surry Hills
Surry Hills
We specialise in market research for better business decisions. Research to help you understand who is your customer, how to position your brand and how to launch a successful product or brand.
We offer market research surveys, focus groups and marketing strategy sessions.
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Market Research
We can offer you help to understand your customer and your brand.
Market research could include brand health metrics, market sizing and focus groups on brand perception.
We offer concept testing, stakeholder and community surveys and employee surveys.
We can help you with your sales data, your data analytics and your anecdotal to help you pull together fresh insight for market entry or business growth
Focus Groups
Focus groups are the best way to connect with your customers and hear it 'straight from the horses mouth'.
Focus groups can be conducted online or in person and can help you with your brand positioning, brand or messaging development, understanding the impact of channels or new product development.
Focus groups can be small groups of 4 or larger groups of 8 to 12. It all depends on what you are trying to achieve.
Market Research Surveys
Well constructed surveys are an essential tool for marketing. Lots of people feel they can do this themselves, but ask the wrong questions in the wrong way and then get poor results. Its enough to turn you off research all together.
However a great survey can capture the right data from the right people and provide you with metrics you can count on.
At the very least, we can help you construct a better survey instrument to allow you to run your own surveys. Its worth talking to an expert, because as we say in our business - garbage in, garbage out.
Persona Discovery Workshops
These workshops are shorter sessions that can involve a one on one or an entire team.
The aim is to create a persona that brings your audience to life, to give you a real 'person' to market to.
You may require one or a couple. They are part art, part science and are best when created by people who know customers.
We have a persona discovery and writing workshop that we can take you though in 3 hours.
Concept Testing
Have a great idea but not sure if you have a market for it? Could the idea do with a bit of crafting and a launch plan to help you take it to market?
We can offer you quantitative concept testing and market testing to help you gather all the facts you need for the perfect launch.
We can also help with consulting to help you develop or write your launch plan.
