Alexanders Digital Marketing
17 Wroxton Terrace, Merivale, Christchurch
17 Wroxton Terrace, Merivale, Christchurch
Every business needs to grow, and needs a system to help find, convert and keep customers. Upskill yourself and your inhouse team, and get experts who can fast track your success. From social media marketing, online marketing to strategy, or simply having someone else tick off the items on your to-do list that you can't get to, get more traction with Alexanders.
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What makes a great website?
A great website should
1) make it clear what you offer immediately above the fold
2) make it clear how you deliver to different target markets, what problem you solve, and the benefits
3) generate leads while you sleep, by being well-optimised for seo and having an orchestrated user-experience that has a clear call to action
4) be attractive, fast to download, and render well on mobile.
What questions might you ask a client when starting a new project?
What's your biggest marketing challenge?
What does success look like to you?
Are there any challenges preventing project success
Describe your creative process.
1.
1. Short phone meeting to listen, so we're clear on what your challenge is, check that we have services that will address your challenge and that you are the right fit to work with us.
2. Scope options that work to an affordable budget
3. Confirm priorities, terms and timeline.
4. Kick off meeting to get project background and get more detailed input.
5. Team sets goals and KPI's, then implements, creating websites/content/campaigns/branding, touching base for approval and feedback or meeting regularly if coaching.
6. Inhouse quality assurance. Review results. Delivery. Feedback.
What information do you need from a client before you can start work?
Your target market, opportunity areas, pain points, points of difference.
For most digital projects, we'll need access to Google Tag Manager, Google Ads, Google Analytics etc.
What do you love most about your job?
I know how to transform business results through digital marketing. I get lots of satisfaction seeing the results as companies succeed and grow. I love the insights I get from analytics, and I also love well-balanced designs. Aesthetic balance is really important to me.
What inspired you to start your own business?
I had been a marketing manager and was frustrated seeing companies frittering away marketing budgets on frivolous campaigns that were poorly thought out, knowing the same budget could have been redirected to deliver better - and more predictable - results.
Why should our clients choose you?
Fast track success, drawing on my experience of what has and hasn't worked in a wide range of industries, for large and small businesses. Get access to a friendly, capable team without having to recruit extra staff. Expand your inhouse skillsets with our expertise in Wordpress website design, funnels, copywriting, graphic design, marketing strategy, social media marketing and search optimisation.
Can you provide your services online or remotely? If so, please add details.
We travel regularly to Ashburton and Auckland from Christchurch, and occasionally to Dunedin, Nelson and Invercargill. We also meet on Zoom.
What changes have you made to keep your customers safe from Covid-19?
We have fully remote-working capability and a paperless office and so far haven't experienced disruption!
