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Jack Gifford Photography

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About

I’m a Toronto-based photographer and videographer with a passion for capturing authentic, people-led stories. I believe that everyone has a story worth telling, and my mission is to help you share yours.

Verified business
Icon/Elite Pro Created with Sketch. Elite Pro
1 hour response time

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Q&As

A great photo starts with good communication, solid planning, and a comfortable atmosphere. Talking with your subject, understanding their vision, and giving clear guidance helps build confidence and trust. Planning ahead—choosing the right locations, checking gear, having a game plan for shoot and clear deliverables —ensures a smooth session. Most importantly, creating a relaxed and enjoyable environment allows for natural, authentic expressions. When people feel at ease, the best moments shine through, resulting in stunning, genuine photos.

What’s the purpose of these photos? (e.g., website, social media, marketing materials)
Who is your target audience?
Do you have a specific brand style or visual direction? (e.g., modern, corporate, casual)
Are there any key messages or values you want the photos to convey?
What locations or settings do you have in mind for the shoot? (e.g., office, outdoor, studio)
Do you have any preferences for wardrobe or company branding?
What types of photos do you need? (e.g., headshots, team shots, product photos)
What’s the timeline for the project? (e.g., specific launch dates or events)
Are there any competitors or brands you admire visually?
How will the images be used and sized? (e.g., print, online, ads)

I went freelance as a photographer after working in house at a creative agency because I wanted more creative freedom and the chance to build my own business. Agency work gave me great experience, but freelancing lets me work on projects I'm passionate about and connect directly with clients in a whole new environment. It's been a fresh, exciting change!

Services

I specialize in capturing polished, high-quality business and editorial portraits that enhance your personal brand and professional presence. Whether you need a corporate headshot, an editorial portrait, or branding images, I ensure a relaxed and efficient session tailored to your needs.

Authentic, natural, and beautifully captured moments—my lifestyle photography services focus on telling your story through genuine and candid imagery. Whether it's for personal branding, workplace, or editorial features, I create images that feel real, effortless, and full of life.

High-quality, professional product photography that makes your brand stand out. I specialize in capturing clean, compelling, and visually striking images that highlight your products' details, textures, and unique features—perfect for e-commerce, marketing, and social media.

Capture the energy, emotion, and key moments of your special event with professional event photography. Whether it’s a corporate gathering, or industry conference, I provide high-quality, storytelling images that preserve the essence of your event.

I specialize in creating high-quality video content that captures attention and delivers results. From concept development to final edits, I handle every step with creativity and precision. Whether you're promoting a brand, telling a story, or launching a product, I can tailor each video to meet your goals and engage your audience. Let’s turn your ideas into impactful visuals.

I specialize in architectural photography that highlights the form, function, and beauty of built environments. From sleek modern interiors to striking exteriors, my imagery captures the essence of every space with clarity and style. Whether for architects, designers, real estate, or publications, I can deliver visually compelling photos that tell the story of your design.