Vertical Motion

Consumer demand for greater productivity, efficiency, and performance is a major driving force in the Canadian economy. However, the process of launching a new business or application can feel intimidating for first-time and experienced entrepreneurs alike. With Vertical Motion, you can rest assured knowing that it’s okay not having all the answers. No matter if your idea is written on the back of a napkin or in a detailed requirements document, our team will assist you in planning, designing, developing, and testing your mobile app.

At Vertical Motion, we plan, design, develop, and test custom software solutions to improve organizational efficiency, eliminate operations roadblocks, and enhance team productivity. Our experienced professionals will work with you to evaluate your day-to-day operations and identify the key functionality needed in your one-of-a-kind solution. We can also integrate third-party technology through application programming interfaces (APIs), which will reduce development costs and ensure a smooth transition away from existing solutions. Whether your business needs a new customer relationship management system (CRM), enterprise resource planning software (ERP), or a first-of-its-kind SaaS solution, our Vertical Motion team is ready to help.

Your online web presence is often the first opportunity to make a good impression on your target audience. At Vertical Motion, we want to make it a positive and memorable one. From search engine optimized (SEO) websites to user-friendly web applications, our team of developers, UX/UI specialists, and project managers are here to assist you in developing a professional, universally accessible, and mobile-friendly software solution. Unlike native applications that run locally on device operating systems, web application software delivers exceptional performance through internet connectivity on any device. Regardless of if you’re using a smartphone, tablet, or computer with an iOS, Android, or Windows operating system, our sophisticated software solutions will automatically adapt to fit the parameters of your screen delivering an unrivalled experience for all users.

At Vertical Motion, we’re with you every step of the way! From idea to execution and beyond, our expert team will work with you to build, launch, and grow your business through Market Validation, Business Plan Development, Product Strategy, Software Development, Digital Marketing, and Business Growth.

Acquiring sufficient capital to fund business development is a challenging part of building a successful organization. Even more complex, however, is finding the right source of capital that offers you the funds you need today without sacrificing your equity. As a Canadian founder, there are hundreds of grants, vouchers, and other non-dilutive funding sources available to ease the financial burden associated with making your vision a reality. While the availability of non-dilutive funding should come with a great sense of relief, the process of evaluating and applying can often be a confusing, time-consuming, and costly endeavour. At Vertical Motion, we make this process simple. Our team will work with you to identify non-dilutive funding opportunities that meet the needs of your business and will help you compile the necessary information to complete your application on time. Our extensive experience in facilitating the application process will help you tell your story the right way to maximize your chances of application approval.

Human capital is among the most valuable assets in an organization, however, it can also be one of the hardest to acquire. Increasing labour shortages coupled with record-breaking market demand means businesses may spend weeks or even months recruiting and evaluating candidates. In highly competitive markets with small margins for error, businesses cannot afford to pause operations while they search for the right person to support their business needs. At Vertical Motion, our C-suite on Demand service works to simplify this process by temporarily placing an industry-recognized senior-level manager into your organization. Your industry expert will work alongside your internal team to assess operational inefficiencies, plan strategic resolutions, recruit additional support and train employees to take over operations after their term has ended.

At Vertical Motion, we’re ready to showcase your business as a leader and expert in your industry. From intricate small-scale work to striking large-scale designs, our expert team will work with you to create visual assets as extraordinary as your business offering.

User Experience (UX) and User Interface (UI) design that aligns with the behaviours and needs of your target audience is essential for success. It is at this intersection between seamless navigation and intelligent design that user-friendly, creative, and inspiring applications are born. We believe in designing applications that reach beyond the status quo. Our dedicated team of accomplished specialists will work alongside you to create a solution that is as unique as your value proposition. Through wireframe development, information architecture, interactive design, branding and graphic development, design research, and application testing, we will ensure your technical solution offers a painless, intuitive, and enjoyable experience for your customers.

With nearly 200 million active websites, businesses can’t afford to showcase a website at anything less than its best. Whether you’re in search of a brand new website or a subtle upgrade to an existing webpage, our team will work with you to design, develop, and test your new professional, accessible, and dependable site. We also offer a suite of hosting, maintenance, and security services for an affordable monthly cost to keep your website in tip-top shape.

Whether you sell direct to consumers (D2C), business to business (B2B), or business to consumer (B2C), today’s customers want to feel connected to the brands they buy and love. Thanks to advanced technology, improved manufacturing processes, and better business practices, nearly every organization sells top-quality products and services. Now more than ever, businesses need to seek differentiation strategies outside of traditional approaches including performance and cost savings. Our team of expert marketing specialists will assist you in promoting your business offering through search engine optimization (SEO), social media marketing, and copywriting.