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THG MARKETING

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About

THG Marketing, founded in 2013 by Majid Khakizadeh, coincided with his role as Marketing Manager at DirectBuy in Canada.

Being an entrepreneur himself, Majid understands the challenges of starting and growing a business in a highly competitive Canadian market, especially for newcomers.

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Q&As


A great website for a startup business should effectively showcase your brand, engage your target audience, and drive your business goals. Here are key elements that make a website great for a startup:

Clear Branding: Your website should clearly communicate your brand identity, including your logo, brand colors, and messaging. Consistency in branding helps build trust and recognition.

User-Friendly Design: Ensure that your website is easy to navigate, with a clean and intuitive design. Use clear headings, a logical menu structure, and responsive design to cater to mobile users.

Compelling Content: Create high-quality, relevant, and engaging content. Your homepage should provide a concise overview of what your business offers, and your product or service pages should provide in-depth information.

Strong Value Proposition: Clearly state the unique value your startup provides to customers. Explain how your products or services solve their problems or fulfill their needs.

Call to Action (CTA): Include effective CTAs throughout your website, encouraging visitors to take desired actions, such as signing up, making a purchase, or contacting you.

Contact Information: Make it easy for visitors to get in touch with you. Provide multiple contact options, such as a contact form, email address, phone number, and even live chat if possible.

Social Proof: Showcase testimonials, reviews, case studies, or any other evidence of your business's credibility and success.

Visual Appeal: Use high-quality images, graphics, and videos to enhance the visual appeal of your website. Visual content can help convey your message effectively.

Fast Loading Times: Slow-loading websites can deter visitors. Optimize images and minimize unnecessary scripts to ensure quick page load times.

Search Engine Optimization (SEO): Implement SEO best practices to improve your website's visibility in search engine results. Use relevant keywords, optimize meta tags, and create valuable content.

Security: Ensure your website is secure to protect both your business and your customers. Use HTTPS, keep software updated, and regularly back up your site.

Analytics: Install website analytics tools (e.g., Google Analytics) to track visitor behavior, measure goals, and make data-driven improvements.

Mobile Responsiveness: Your website should be fully functional and visually appealing on mobile devices. A significant portion of web traffic comes from mobile users.

Scalability: Plan for future growth. Your website should be able to accommodate increased traffic and additional features as your startup expands.

Legal Compliance: Ensure that your website complies with relevant laws and regulations, including privacy policies and terms of service.

Loading Speed: Optimize your website for fast loading times. Slow websites can result in high bounce rates.

Regular Updates: Keep your website content up-to-date. Outdated information can deter visitors and harm your credibility.

Accessibility: Make your website accessible to people with disabilities. This includes using alt text for images and ensuring proper heading structure.

Social Media Integration: Include links to your social media profiles and encourage sharing of your content.

Feedback Mechanism: Provide a way for visitors to give feedback or ask questions, showing that you value their input.

Remember that a great website is an ongoing project. Regularly monitor its performance, gather user feedback, and make improvements to keep it effective in supporting your startup's growth.

usiness Overview:

Can you provide an overview of your business, including its history, mission, and values?
What products or services do you offer, and who is your target audience?
Current Situation:

What is the current state of your business?
What are your main strengths and weaknesses?
Are there any immediate challenges or issues you're facing?
Goals and Objectives:

What specific goals and objectives do you want to achieve through this consulting project?
Do you have both short-term and long-term goals?
Scope of Work:

What specific areas or aspects of your business do you want consulting assistance with?
Are there any particular projects or initiatives you'd like to focus on?
Budget and Resources:

What is your budget for the consulting project?
Do you have any constraints or limitations regarding resources, such as time or personnel?
Timeline:

What is your desired timeline for achieving the project's goals?
Are there any critical deadlines or time-sensitive factors?
Competitive Landscape:

Who are your main competitors, and what do you consider their strengths and weaknesses?
What sets your business apart in the market?
Customer Insights:

What do you know about your customers' preferences, needs, and behaviors?
Do you have any customer feedback or data to share?
Marketing and Sales:

What marketing strategies and channels are you currently using?
How do you approach sales and customer acquisition?
Operations and Processes:

Can you describe your current business processes and operations?
Are there any bottlenecks or inefficiencies you've identified?
Technology and Systems:

What technology tools and systems are you using in your business?
Do you have any IT-related challenges or needs?
Team and Culture:

Tell me about your team structure and company culture.
Are there any HR or personnel-related issues you'd like to address?
Legal and Compliance:

Are there any legal or regulatory compliance issues that need attention?
Do you have contracts or agreements that may impact the project?
Risk Assessment:

What do you see as the potential risks or obstacles to achieving your project goals?
How do you currently manage and mitigate risks?
Previous Consulting or Initiatives:

Have you worked with consultants or undertaken similar projects in the past?
What were the outcomes and lessons learned from those experiences?
Expectations:

What are your expectations from the consulting engagement?
How will you measure the success of the project?
Communication and Reporting:

What communication preferences do you have for project updates and reporting?
How often would you like to receive progress reports?
Stakeholders:

Who are the key stakeholders involved in this project from your organization?

Problem Solving: Consultants often thrive on solving complex business challenges. It can be intellectually stimulating to analyze a client's situation, identify problems, and develop innovative solutions to address them.

Variety of Projects: Consultants typically work with a diverse range of clients across different industries. This variety can keep the job exciting and provide opportunities to learn about various businesses and markets.

Continuous Learning: Business and marketing are dynamic fields that constantly evolve. Staying updated with the latest trends, technologies, and strategies is a continuous learning process that many find intellectually rewarding.

Impact on Clients: Seeing the positive impact of your recommendations on a client's business can be immensely satisfying. Helping businesses grow, overcome challenges, or achieve their goals is a significant part of the job's reward.

Creativity in Marketing: If you're involved in marketing consulting, the creative aspect of developing marketing campaigns, branding strategies, and content can be particularly enjoyable. It allows you to unleash your creativity while also achieving measurable results.

Client Relationships: Building strong and lasting relationships with clients is a key part of consulting. Many find it fulfilling to work closely with clients, understand their needs, and become trusted advisors.

Data Analysis: In the age of data-driven decision-making, consultants often work with a wealth of data. Analyzing data to derive insights and make informed recommendations can be intellectually stimulating.

Flexibility and Independence: Consultants often have the flexibility to set their own schedules and choose the projects they take on. This level of independence can be appealing to many.

Entrepreneurial Opportunities: Some consultants may have the opportunity to invest in or partner with the businesses they consult for, allowing them to take on an entrepreneurial role.

Networking: Building a strong professional network is an inherent part of consulting. Meeting and collaborating with professionals from various backgrounds and industries can open up new opportunities and insights.

To date, I have initiated the launch of five startups within my own portfolio and have assumed direct management responsibilities for over eight additional businesses on behalf of my clients. My involvement in numerous startup ventures as a consultant has consistently been characterized by an initial surge of enthusiasm stemming from the prospect of forging new professional relationships, a genuine curiosity in uncovering innovative solutions, and, perhaps most significantly, a commitment to empowering business proprietors with the knowledge and skills required to autonomously oversee their projects.

I possess a clear understanding of both my strengths and limitations, which guides my decision-making process when considering new roles. I conscientiously accept positions where I am confident in my ability to effectively shoulder the associated responsibilities. This approach ensures that I not only fulfill my commitments but also relish the role of a consultant, finding deep satisfaction in my work.

All services are delivered online in accordance with the mutually agreed-upon schedule

All services are delivered online in accordance with the mutually agreed-upon schedule

Services

Marketing research
Marketing Plan
Social media page setting
Digital marketing
Public relations
Event management