Smart WSI Marketing
5041 Gateway Boulevard Northwest, Edmonton, AB
5041 Gateway Boulevard Northwest, Edmonton, AB
In the world of digital marketing, a results-driven approach is defined and measured by how well your digital efforts create momentum and get things done. That means developing and implementing digital strategies tailored to your business’s needs and optimized to maximize your return on investment.
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What do you love most about your job?
We LOVE helping local businesses flourish. It is very rewarding to work with business owners, offering solutions that bring real measurable results. We also get to learn a ton about different industries which keeps our day-to-day interesting.
Can you provide your services online or remotely? If so, please add details.
Yes, absolutely! Though we area Alberta-based, we can work with businesses throughout Canada and the US.
What changes have you made to keep your customers safe from Covid-19?
Our team started working fully remote on March 17, 2020. We have since shifted to 40% work-from-home and 60% in-office work to allow for teambuilding, collaboration, and in-person client meetings. We do wipe down surfaces in our office between meetings and shifted from offering coffee to bottled water.
Paid Search Advertising
Paid search advertising can position your company at the top of the search results almost immediately and allow you to instantly connect with customers looking for your products or services. With paid search marketing, you can reach your target customers based on time of day, location, and device.
Facebook / Instagram Advertising
With over 2 billion members worldwide, Facebook and Instagram provide businesses with a large advertising opportunity. Facebook has the largest user base of any social media to date. Even the +50 crowd have adopted Facebook with open arms. So, your audience is on there somewhere - you just need to find them!
Geofencing Display Advertising
Geofence display advertising pinpoints the right audience for your business with the most advanced location-based targeting technology and reaches them on their mobile devices, wherever they go.
Smartphone users spend over 30 hours per month using apps! Use this to your advantage by targeting geographical locations (such as your competitors) so that when members of your ideal audience enter those locations, their devices are added to your advertising pool, and they will see your ads on apps they already have installed on their phones. Ads delivered to people who enter your set geofences are shown for up to 30 days, even after they have left the fence.
Display Retargeting Ads
Sometimes your potential customers find you online but don’t buy on their initial visit. Retargeting reminds people of your product or service after they have left your website regardless of whether they made a purchase. Your ads continue to be shown to those who have previously visited your website when they visit other places on the web. This works with apps, search, and website banner ads.
Local Search Engine Optimization
If your website does not show up in Google and other search engines when consumers search for your products or services, it is like not having a website at all. Local businesses have an SEO advantage when it comes to organic search as 46% of all google searches are seeking local information!
You may have been promised immediate ranking results in the organic or unpaid section of the search engines with a one-time effort. But the truth is that SEO for Google and other search engines takes time in today’s environment. Successful SEO rankings require comprehensive ongoing strategies for keywords, backlinks, and tags. As your Edmonton SEO company, our agency puts in the time and effort that search engine optimization requires, leaving you free to focus on the other aspects of running a successful business.
Website Design & Development
Your website needs to power your brand, facilitate your customers’ journey to purchase, and be a consistent lead generation machine that improves your overall business productivity in today’s socially distanced environment.
We will design and develop a fully custom website that gives your potential customers a great user experience, and a place to learn more about your company, brand, and the products/services your business offers.
eCommerce Website Design
Your customers today expect a seamless, user-friendly experience. In this age of social distancing, online shopping is the new normal for product-based businesses. An eCommerce website gives your customers the convenience to view and purchase your products from anywhere at any time they like.
Our agency will design and develop a custom eCommerce marketing website that gives your visitors the ability to view your product offerings in detail and purchase online.
Customer Review Management
When is the last time you bought a product without reading reviews first? Well, it is the same when hiring a business to provide products or services. People value the opinion of others when deciding whether or not to work with your company.
Review services are increasingly important in establishing your business as an authority in your space. Maintaining a positive rating through getting and responding to reviews takes time and focus that you as a business owner may not have the time for.
Email Marketing
Email is a part of every day life, and that won’t change anytime soon. Email marketing is an effective tool for maintaining relationships and engaging with existing customers to gain customer loyalty and promote repeat business.
Social Media Services
Social media allows your customers to reach out and communicate directly with your brand. Engaging with your past and potential customers creates a sense of community and trust in your brand. This personal level of connection makes your customers feel valued.
Just creating a profile is not enough, and we know that business owners have so many other important facets of running a business to worry about. Let the pros at Smart WSI Marketing turn your social media profiles into an efficient online marketing tool.
