Sherie D. Welsford Art + Design

1. What are your goals and objectives for this project?
2. If the goal is to attract more customers, then the questions could be, Who is your target customer? What type of customer are you hoping to attract? What age group are you targeting?
3. Do you have a particular style of branding that you looking for? Are there any must-have elements or design styles, e.g. typography, fonts, images, etc. that you want for you brand design? Are there any elements or design styles that do you absolutely don’t want in your brand design?
4. Can you describe your business' strengths and weaknesses? Can you describe your company in 3-5 single adjectives?
5. Is there anything else I need to know about this design project, e.g., budget, timelines, etc.

My creative process starts first starts will preliminary sketches from notes I made in the meeting with the client. Next, I might put together some mood boards or word associations to get the creative juices flowing. From there, I start the research, if needed, of popular designs, competition's design/brand, logos, etc. and then create the first prototypes for the client to review to see if we are on the same page together.

1. How much are you willing to spend on this project?
2. How do you want to give feedback?
3. What files and formats do you need?
4. How soon do you need this?

The creative process and design elements are fun, but seeing the finished project is what I love the most.

To be quite honest, COVID gave me a lot of time to re-think my career. I have been an artist for as long as I could hold a pencil in my hand. But I wasn't making a living from that talent. When COVID forced the lock down of so many businesses and I personally found myself not working, I began the planning process of starting my own creative business.

I possess the qualities it takes to creative a great working relationship between myself and the client. These include: communication, curiosity, passion, ability to take criticism, problem-solving, patience, and reliability.

Yes, potential clients can get a hold of me through my website, by email, s_welsford@hotmail.com or by phone, 250-888-9035.

Due to COIVD restrictions, all meetings would be done by way of phone, Skype, and/or Teams.