Refine Graphics and Marketing Solutions
Airdrie, AB, Canada
Airdrie, AB, Canada
Helping small businesses level up their marketing efforts since 2015.
Offering custom, strategic, and practical solutions that work for your *specific* business - because effective marketing is NOT one-size-fits all.
Marketing agency services at freelance rates:
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What makes a great website?
A great website is one that combines several important elements successfully:
1. A cohesive and professional brand identity
2. Designed for conversions = accomplishing client-defined objectives - whether it's users completing an online checkout or a contact form
3. A mobile-friendly layout that adapts to different screen sizes for a smooth user experience on all devices
4. Content that is strategic, well-written, and tailored to your target audience - not just fluffy words to fill space in a design
5. A structure / information architecture that is easy for users to navigate
What questions might you ask a client when starting a new project?
When starting a new project, there are a few key pieces of info needed in order to produce the best possible end product.
Depending on the scope of the project and which solutions are required (e.g., design, copy writing/editing, strategy), here are some of the central questions:
1. Who is your target audience?
2. What is the objective of this project?
3. Do you have a brand guide for a consistent brand identity?
4. Do you have a messaging guide with established verbiage for your products or services?
4. Do you have any other assets to provide for this project?
5. What's your timeline?
Logos and Branding
Custom logo designs to create a strong, memorable, and fitting image to represent your business and what you stand for.
Consistent, branded, unified marketing collateral to make sure you look professional across all mediums.
Branding guides complete with fonts, colours, usage guidelines so no matter who is creating your material, it looks and stays consistent.
Graphic Design
High quality design materials for both print & web.
Several years of experience in the print industry means designs are produced print-ready + to printer specifications.
Photography & Photo editing
Specializing in product photography for e-commerce websites.
Also available for Photoshop work to brighten, correct colours, correct imperfections and blemishes, remove backgrounds, and otherwise make your photos look more professional!
Website Design
Website design is not just a design.... along with the visual, there's the written component, the information structure and user experience, the technical aspects, search engine optimization, brand consistency, and more.
When I build your website, all of these factors will be brought into the equation. So you don't just get something that LOOKS good - you get a complete marketing solution.
E-commerce Website Design
Website design is not just a design.... along with the visual, there's the written component, the information structure and user experience, the technical aspects, search engine optimization, brand consistency, and more.
We will chat about your business structure, goals, and limitations and the e-commerce solutions that will work for you.
When I build your website, all of these factors will be brought into the equation. So you don't just get something that LOOKS good - you get a complete marketing solution.
Copy Writing & Editing
For clients who struggle with the written content of their marketing materials and/or website.
Making sure your message is clear, concise, and appealing to your target audience.
Content Strategy
For clients who struggle knowing what to say on their website, how to say it, and/or how to structure it.
Designing your information architecture for the best possible user experience and optimal conversions.
