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Kempen Design

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About

My clients are why I'm passionate and driven in this competitive industry. I don't just do it, I truly get it.

Anyone can think and design, but not everyone can collaborate effectively with expectation and follow-through, truly understand the growing needs and pain points of a company or client and execute effective visual design accordingly.

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Q&As

I need at least 30 minutes of your time and some prior thoughts or vision on any particular service you require. These 30 minutes are critical and form a foundation for expectations going forward.

Spending quality time exploring ideas and client visions in sketch format while listening to old-school 80's funk jams...

Being able to work with the clients who I value and are excited about, while my cat sunbathes on the desk next to me.

I am driven, inspired by growth, vision, and passion. I ask the tough questions through the creative process and offer realistic and practical feedback based on thorough discovery.

I primarily work from home, unless I decide to switch things up and work from a co-working space. At the end of the day, I am very much a remote worker. The pandemic has shifted priorities but has also given rise to the acceptability of the virtual meeting room. Zoom reigns king. I do sometimes do client office meetups in person and have a comfy space in my office to meet, drink coffee and discuss your business goals or ideas further.

I live in Vancouver, Canada and even though restrictions have been back and forth recently, I remain consistent in; Always wearing a mask in client meetings, staying updated on government guidelines and appropriate contact rules. Overall, most of my client interaction occurs online or via the phone, so safety is a given.

Services

Company startup or organization rebrand? Your vision and ideas for how the look of the company should come together are incredibly important and taken seriously. With a clear foundation, I create a clear brand design for you which can be all-encompassing across your materials or just the logo.

You want to be a bit different, so hold off using the copy/paste command by using already existing graphics. I work with you to determine what it is you want to translate visually and create eye-catching, appealing and dynamic illustrations which your brand, and supporting materials (website, print documents) can showcase.

Think sales presentations, company documentation, sales materials, stationary, social media posts or high functioning online ads - they all share the same thing, they need to be on brand and consistent. I can work within the platform of your choice, or independently to create design templates which you can share with your team, or use yourself to implement your business messages!

Do you have the copy ready for your sales and marketing efforts but are undecided on the route to take with design? I can provide forward-thinking and user-friendly design for your email campaigns working within the platform of your choice.

You already have a logo, but you need a definitive system to use going forward so that your brand is easily recognized outside of your logo. A brand guide can be incredibly useful for this purpose. Your growing company needs to be consistent in message, business practice and design to meet the needs of your customers, and the brand guide is your safety net.

Have you considered taking your brand identity or brand icon to the next level? The possibilities are endless when it comes to translating it to a moving element, and the end result from your potential customers point-of-view can be unexpected and one of surprise. If executed correctly, a short logo animation can provide high levels of credibility in an instant. Ask me how I can help!

Where are you in the marketing process? How will you create exposure in the market to attract new business?

Questions like this are important in the first steps of the consulation, and I go much deeper to determine the where, how, and who about your business to develop a strategy for marketing efforts. I help you set clear expectations that are specific to your business size and message and will help you determine what materials or marketing mediums to use when and how.

Before a single online page of your website is created, it is important to determine how it will work from the customer's point of view. UX design is an incredibly valuable practice that will save you more money down the road should you decide to develop to instead build the website without any future-proof planning.

I work with you to find out how the website will work from a practical stand-point. This work includes developing a Site Map to show the relationship of various pages or funnels, and it includes a User Experience prototype to showcase how the website behaves.

Separate to UX design, the design of your website is second to your company's main visual brand direction. What colours, fonts, and graphics are to be used? Which online platform are you choosing to use? Do you have a specific template you want to use but want it to be a bit personalised? Or do you require a completely custom website experience? All great questions, and the best part, I have the now-how to get your website off the ground in a time sensitive and cost-effective way.