Iris and Hermes Digital Inc.
Iris and Hermes Digital is a video first digital marketing agency.
When customers look for you or your product/service online what do they see? We help companies build their online presence through social media and digital marketing with a focus on video content.
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What do you love most about your job?
At Iris and Hermes Digital, we take pride in supporting businesses and our community. We help develop video first digital marketing campaigns that allow you to showcase your product or service to the world. By helping you advertise correctly, we help you help more people and it is rewarding to be a critical part of someone else’s success.
Can you provide your services online or remotely? If so, please add details.
We are a video first digital marketing company. Telling your story requires you to be a part of it.
Online Brand Awareness
Each platform has its own best practices when it comes to context, production standards, formatting and delivery methods. We work on TikTok, Facebook/Instagram, and YouTube to deliver your messaging and our team is continually attending the largest conferences around the world, with the top producers, to ensure that we bring value that your team couldn’t possibly compete with. When we deliver brand awareness it is strategic with the intent to have people able to identify and recall your brand without being constantly in contact. We deliver on this by creating campaigns that have a memorable format and deliver through retargeting for your most engaged users over the long-term.
Lead Generation
When you run a business that sells a specific line of products or services the difference between your ideal customer choosing your product ahead of your competitor’s product comes down to four factors.
1) Do customers know and trust you.
2) Are you available to them when they need you.
3) Is your offer compelling enough to have customers say “yes”.
4) Are you able to re-engage with them if customers do not purchase on your first interaction.
These are the factors that we work with you to address in your lead generation campaign using up-to-date industry leading practices.
Corporate Messaging
Business success stems from your ability to communicate who you are, what you do, and why someone looking for that service should choose to work with you. You may not have the available marketing budget to distribute your message to the masses, but when someone comes to your website looking for more information, that is your free opportunity to communicate directly with interested customers.
Social Media
Websites are for your every green content, Social media is for everything else. In the modern business environment business is about connection and 9 times out of 10 that means Facebook, Instagram, TikTok, LinkedIn or YouTube. Business cards direct people to your social media accounts as often as your website and we calculate our connections and social value using the metrics from these platforms. BUT, if we met and I logged onto your social media, what would I see? That’s where we come in. We have worked alongside social media influencers who have developed accounts with millions of followers and hundreds of millions of views. Your company may not be ready for the time and financial commitment that comes with building a full social media brand, but the same principles apply to running a social media account for your business.
Digital Ad Creation
If you advertise, this is for you.
More than any other component of video production, advertising is platform, context and format specific.
The difference in CPM between different formats of ads and the context within the exact same ad campaign can be enough to turn from profitable to a loss.
Our ads are shot in blocks, meaning that we produce multiple opening hooks, base content sections and calls to action. This allows testing to see which parts of your ad best connect with your target market and improves the testing capabilities to ensure the message that sells the most product or draws the most eyeballs is the one that you invest the majority of the adspend distributing.
Video Production Services
Successful businesses connect with customers two ways: through providing their product or service and through how they tell their story. We offer several packages that focus on ad creation, social media, corporate messaging, lead generation and brand awareness. We offer these services because we know that we can deliver business results by following tested processes.
Drone Video
Our company has two accredited drone pilots for amazing photo and video recording from the sky.
