Hi, I’m Coach Kelly!
I’m the founder of Blueprint to Fit and the creator of the FLT Method (Fuel. Lift. Thrive.)—a proven coaching system designed to help women over 40 lose stubborn fat, gain strength, and feel confident in their bodies again.
Show more
1 customer review
Leah
Personal Trainers
Kelly is amazing! She has planned a great program for me, is very responsive and attentive, and actually cares about my success. I've never weight trained before and that didn't matter, Kelly has eased me into it and I am growing stronger by the day (at 47!). More...
Reply from Kelly Matthews - Online Fitness Coach for Women over 40 /Perimenopause
Thank you so much Leah!
How do you help your clients achieve their fitness goals?
I've been in the Fitness industry for 6 years. I put 100% of my energy into creating my FLT Method to help women over 40, lose weight, build muscle, eat the foods they love and drop the all or nothing mentality. I'm proof the FLT Method works. Fuel, Lift, Thrive. It's a sustainable weight loss program for women.
What do you love most about your job?
My passion is helping as many women over 40 I can overcome their limiting beliefs around achieving the body of their dreams, being in the best shape of their lives.
What inspired you to start your own business?
I've gone through mental health issues all my life. However, 6 years ago, I found the method that not only helped me through those mental health issues, but kept me out of the dark whole we can sometimes dig for ourselves. I know how hard it is to get out of that once you're in. Finding my way out is something that needs to be shared, if I went through it, there are others out there dealing with the same.
Why should our clients choose you?
I'm 50 years old, a mom, a wife. I'm in the best shape of my life. I've never had confidence in the past, and I now have the confidence I've always wished for.
I come from a place of experience with perimenopause, menopause, I've endured the symptoms that come along with that. I'm not a 20 something year old trainer that pretends to understand what happens to women's bodies as they get older, I've been through it! I found a proven method that is designed for women over 40!
Can you provide your services online or remotely? If so, please add details.
My services are strictly remote. I have all the tools in place to accommodate my services.
1:1 Coaching (Online ONLY) - Specializing in Women over 40 who struggle to lose weight and KEEP IT OFF!
Hi, I’m Coach Avarie!
I’m the founder of Blueprint to Fit and the creator of the FLT Method (Fuel. Lift. Thrive.)—a proven coaching system designed to help women over 40 lose stubborn fat, gain strength, and feel confident in their bodies again.
If you’ve been struggling with weight gain during perimenopause, feeling frustrated with restrictive diets, or stuck doing endless cardio with no results—this is exactly where you’re meant to be.
I specialize in helping busy women:
✔️ Lose fat without cutting carbs or starving themselves✔️ Build lean muscle with efficient strength training (home or gym)✔️ Balance hormones naturally through smarter nutrition, stress management, and lifestyle tools
With my hormone-friendly coaching approach, you’ll learn to:
✅ Eat the foods you love while losing inches✅ Follow a realistic plan that works for your lifestyle✅ Gain energy, improve sleep, and feel in control again✅ Stay consistent through real-world accountability and mindset support
What Makes My Coaching Different:
✔️ Tailored for women 40+, especially during perimenopause and menopause✔️ Based on my FLT Method for sustainable fat loss (not quick fixes)✔️ Built to work with your hormones—not fight them✔️ Backed by 1:1 support, expert strategy, and real-world results
Whether you want to lose weight, get stronger, tone up, or simply stop obsessing over food—I’ll meet you where you are and coach you to your goals step by step.
If you're searching for a perimenopause weight loss coach, a sustainable approach to fat loss for women over 40, or help rebuilding your confidence with real results—I'm here for you.
I also offer a FREE 14-Day Strong & Lean Trial so you can experience what it’s like to be coached by someone who truly gets it.
Let’s stop dieting harder and start training smarter.
You’re not too old. You’re not broken. You just need the right plan.
Let’s build it together.
Book you call today and let's get started! https://calendly.com/kb_matthews/30min
