At Effectus, we work with business owners, professionals, and founders who are driven — but stuck. The business isn’t broken, but it’s not working the way it should. Things feel heavy, reactive, unclear. And it’s costing more than time.
Effectus Coaching is led by Brian Cady — Certified Business Coach and Certified Professional Coach, trained through ICF-accredited programs and a member of the International Coaching Federation.
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14 customer reviews
Daniel
It has been a pleasure working with Brian as my business coach! He took the time to listen and understand the ins and outs of my business and has a wealth of experience to offer - both in business and in life.
He goes above and beyond to drive home key concepts, foundations to business, to not just give you the fish but teach you how to fish.
Personable, giving, honest, and effective. He's a joy to be around. If you're looking for help with your business, don't hesitate to work with Brian!
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Reply from Effectus Coaching Group
Thanks so much, Dr. Min. It's been a real pleasure working with you. I’ve appreciated your thoughtful approach and the care you bring to both your business and your clients. I’m looking forward to seeing your continued growth and success — your work makes a real impact.
Asmahan
Business Consulting
It was the most professional person I have ever known, he replied to every single text and email, tried his best to accommodate my schedule even in evenings and weekends. Providing the best help, support and professional advice. I had the best business plan ever got approved from the bank immediately, in less than a week. I’m so grateful to his service and company. I highly recommend him for any one who wants to start a business or to improve it. More...
Reply from Effectus Coaching Group
Thank you for sending this in, Asmahan! Its been my pleasure working with you! Talk soon, Brian
Taylor Northrup
Business Consulting
great! very friendly. appreciate their time and effort
Reply from Effectus Coaching Group
Hi Taylor, thanks for sending this in!
Kevin F
Working with Brian has been amazing. The wisdom from his life has brought revelations already and his coaching has helped get through mental blocks and business issues.
Just having someone to talk to is amazing - being a business owner isn't easy but Brian makes it easier. Thanks Brian, highly recommend.
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Reply from Effectus Coaching Group
Kevin, thank you for sharing your experience working with me. Its been great being a small part of your success! Brian Cady
Daniel
Have benefited from listening to Brian's speeches with regards to leadership and personal growth. Brian can provide practical explanations that are applicable to both personal and business.
Reply from Effectus Coaching Group
Hi Daniel, thank you for sending this in! Great to hear this! Cheers for now, Brian Cady
Sarah' Lippi
Brian has been my business coach for a couple of months. He has been a tremendous support in my business, helping me with ideas to implement in my strategy to grow. As a result, I have gained new clients. I am very grateful to have a business coach like Brian because of his success in business over several years. I no longer feel alone or lost without knowing how to plan a strategy to get new clients or organize my company's finances. I will keep working with Brian because I understand that having a business coach is a long-term goal. Thanks, Brian, for your time and commitment to helping me bring my vision to the world. More...
Reply from Effectus Coaching Group
Thank you Sarah! Its been great to be a part of your success! Business coaching is an investment in yourself and your business. I am thrilled to see client aquisition, clarity, focus, tangible results. … and we are just getting started! Talk soon, Brian Cady
Jaivir
Business & Career Coaching
Brian was incredibly empathetic and attentive to everything I spoke about. He is a seasoned coach and knows his stuff. Highly, highly recommend!
Reply from Effectus Coaching Group
Thank you for this great review! Brian Cady
Echlin Wright
Business Consulting
Brian's been a great coach 🙂. Much appreciated.
Reply from Effectus Coaching Group
Thank you Echlin! Cheers for now, Brian Cady
R Halter
Business & Career Coaching
Coach Brian is been vary committed to helping myself and my small business to succeed. My industry has drastically changed and gave me several challenges to face, Brian has helped me face them with good solutions and tools. I’d recommend Brian at Effectus Coaching Group if you’re looking for a loyal committed coach to help you succeed!! More...
Reply from Effectus Coaching Group
Mr Halter, Thank you for sending this in. Its been great working with you! Brian Cady
Spencer Pallone Helm
Brian’s advice and coaching is different from almost every coach I’ve worked with. His experience and success scaling a company that still runs today means when he gives his thoughts and advice I know it’s tested in the real world and not something from a business coaching textbook. He’s the real deal, doesn’t bother with any “fluff” and is reliably consistent with giving critical advice that helped grow my business. More...
Reply from Effectus Coaching Group
Thanks Spencer, I appreciate the kind words! Brian Cady
Kurt
Brian is great, I learned a lot
Reply from Effectus Coaching Group
Thanks Kurt!
Jason D
As far as business coaches go, I'm very critical of business coaches that don't have true business experience. Brian has a plethora of experience having grown and run a company of his own and understands the business acumen to propel any small business to see success
Reply from Effectus Coaching Group
Thank you Jason, real business experience definitely helps! Brian Cady
Darren
Great knowledge and tools not only derived from course training but also from a wealth of experience in entrepreneurship.
Reply from Effectus Coaching Group
Hi Darren, Thank you for sending in this great review! Brian Cady
Rory Brown
I’ve benefited greatly from the tools Effectus has, and found Brian to be a patient and knowledgeable coach with a wealth of real world experience. We’ve been able to realize some profound benefits from making some seemingly small adjustments. I’m actually looking forward to my homework! More...
Reply from Effectus Coaching Group
Thank you Rory for this great review! Brian Cady
What do you love most about your job?
Seeing the pressure lift. Most clients come in working too much, earning too little, and feeling like they’ve built a business they can’t control. Whether they’re just launching through my Start-Up Sprint or rebuilding through the Business Accelerator, I love seeing that moment where things finally click — the plan is clear, the business starts working, and they get their life back.
What inspired you to start your own business?
After 20+ years leading and fixing businesses, I saw too many owners struggling without a real plan. I created Effectus Coaching Group — and the Start-Up Sprint and Accelerator programs — to give people structure, strategy, and support that actually works. If you’re just starting out or scaling something that’s stuck, we’ve built the path for both. This is the coaching I wish I had when I was in it.
Why should our clients choose you?
Because I’ve done the work. I’m a Certified Business and Professional Coach (trained through ICF-accredited programs) with two decades of experience building companies from the ground up. Whether you’re starting fresh or in growth mode, you’ll get structure, tools, and real 1-on-1 coaching through programs like the Start-Up Sprint or the Business Accelerator. We don’t just talk — we build a plan, fix what’s broken, and move fast.
Can you provide your services online or remotely? If so, please add details.
Yes — 100% virtual. I coach clients across Canada and the U.S. over Zoom, supported by templates, tools, and systems. Whether you're going through the Start-Up Sprint or implementing the Accelerator program, everything is structured, focused, and supported between sessions. No fluff — just real work, from anywhere.
What changes have you made to keep your customers safe from Covid-19?
Effectus has always been remote-first. Covid didn’t change how we coach — it just confirmed that this works. Whether you’re starting your business or scaling fast, you’ll get private coaching, accountability, and full system access without interruption. Safe, focused, and results-driven — wherever you are.
Business Accelerator: 90 Days to Profit & Clarity
A structured 90-day coaching program for business owners who feel stuck, overwhelmed, or like growth has stalled. We install real systems, fix what’s broken, and build a clear plan for profitability and control. Includes one-on-one coaching, tools, and full access to the Effectus system. Programs start at $797 CAD and scale depending on your goals.
Start-Up Sprint (Canada & U.S. Edition)
A fast, focused 6-12 week program to launch your service-based business the right way. We walk through naming, registration, setup, pricing, offer structure, and early marketing steps. Built for first-time founders who want real results—not guesswork. Structured programs begin at $797 CAD
Ongoing Business Coaching (Monthly Coaching Plans)
Private coaching packages tailored to your business goals. Includes 2 to 4 coaching sessions per month, systems tools, strategic planning, and clarity work. Ideal for established businesses ready to grow, restructure, or gain serious traction. Pricing varies based on support level. Entry programs begin at $797 CAD
Executive & Leadership Coaching (Blue Sky Path)
High-level coaching for business owners, founders, and professionals ready to lead better, think clearer, and reconnect with the bigger picture. This path supports leadership clarity, purpose, decision-making, and long-term alignment. Customized coaching packages available. Programs start at $797 CAD and scale depending on your goals.
