Cali Fit is an online fitness coach brand led by nationally qualified Classic Physique competitor and transformation expert Dan Calicchia.
Specializing in both lifestyle and competitive clients, Cali Fit delivers -fully personalized training programs,
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How do you help your clients achieve their fitness goals?
I create fully customized programs tailored to each client’s body, lifestyle, and preferences — including training, nutrition, cardio, and supplement guidance. I stay in daily contact for accountability and adjust plans weekly based on real progress. Every client gets their own shared folder to track and communicate directly with me 24/7.
What’s the secret to getting the body of your dreams?
Consistency, structure, and support. A program only works if it fits your life and you stick to it — and that’s where I come in. I make sure you stay on track, stay motivated, and build habits that last. There’s no one-size-fits-all. I build what works for you.
What do you love most about your job?
Watching clients transform physically and mentally. It’s not just about fat loss or muscle gain — it’s the confidence they build, the discipline they develop, and how that impacts every part of their life. Seeing that growth never gets old.
What inspired you to start your own business?
After working in gyms for years, I wanted to create something with more purpose — where people actually feel heard, supported, and guided every step of the way. I built Cali Fit so clients could get real results with real communication, and no BS.
Why should our clients choose you?
Because I treat every client like an individual. Your plan is fully customized to your goals, body, and lifestyle — no copy-paste templates. You’ll get 24/7 communication, constant accountability, and a coach who truly cares. This isn’t just coaching, it’s partnership.
Can you provide your services online or remotely? If so, please add details.
Yes — all services are offered online. Clients receive their own private folder with custom workout plans, meal guides, supplement protocols, cardio instructions, weekly check-ins, and daily support. Everything is tailored to you, and we communicate directly 1-on-1.
What changes have you made to keep your customers safe from Covid-19?
All coaching is now fully online, so there’s no physical contact or gym exposure required. Clients can train at home or at their preferred gym while staying in constant contact with me. Everything is managed digitally, safely, and securely.
Online coaching
training programs, custom nutrition, supplement protocols, cardio adjustments, and 24/7 daily accountability through direct communication and weekly check-ins.
