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WayFillian

2 Bruton Road, Bryanston, Sandton, South Africa

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About

WayFillian originated out of a passion for making a difference. For creating something special, with a head for business and heart for the world. We live our values of integrity, passion, innovation and collaboration.

A Full-Service Brand, Communications & Digital Marketing Agency.

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Q&As

Tell us about your business, its history, its USP, Products etc?
What is the brief about?
What are your business, marketing and digital objectives?
Who is your target market?
Who are your main brand competitors?

A brief, or ideally a call to discuss the project first hand and an opportunity for us to ask questions to best understand whats required.

We love to fulfill a piece of work above and beyond expectation.

We value our clients brands as much as we value our own. We are a team of experienced people who love what they do, and deliver everything with a bow, first time and above expectation.

Yes we can provide services remotely. We are currently working in a hybrid model due to Covid, however are happy to meet clients in person, at their offices or ours. We also conduct meetings via Teams, Zoom, Google Meet and so on.

We practice safety first of ourselves and our clients. We are working remotely for the time being in a hybrid model.

Services

Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise. Even conversion-focused brands need to think Our Story building and retaining a loyal audience to protect themselves against commoditization or disruption.

To build that kind of brand, you need a story. And to shape that story, you need a strategy.

We offer a range of strategic solutions for your brand - tailored specifically to the requirement. We work together to best define which direction or offering best suits your objective and roadmap.

Brand Strategy
Communications Strategy
Marketing Strategy
Channel Strategy
Campaign Strategy
Media Strategy

Brands must adapt their content to work everywhere their audience might find them. Whether its traditional television, a social network, an outdoor billboard, a mobile ad or a random conversation with a digital concierge, we are here to help your brand define those touch point opportunities and create engaging content that transcends. We believe brand-first impressions are everything, through engaging content marketing we can build brand awareness and cultivate long standing relationships with your audience.

Creative copywriting brings the voice of the brand to life. It sets the tone, defines the brands aspirations and cultivates a relationship with its audience. Social is the playground where your brand's communication happens. It is the engine that grows a brand following and allows your brand to connect with its consumers.

Digital storytelling is an integral part for establishing a brand visual. It is still the most engaging content a brand can leverage to connect with its audience. Whether it's for social or an economical way to tell a brand story, animation content remains an impactful medium to leverage for any brand.

A well crafted video conveys the brand message whilst gripping their attention in the digital narration. Photography remains the main driver in telling unique, human and impactful brand stories. It is also the adaptable medium for multi-channel campaigns.

Copywriting - Long & Short Form
Conceptual
Social Media
Website
Animation
Video Storytelling
Photography

Creativity is at our core and we work hard to deliver our craft with a sense of pride. We consistently challenge ourselves to always deliver something fresh, something new and something that gets results. Within our 360Ëš creative team, our designs are not limited. We deliver fully integrated campaigns that leverage multi channel approaches. Whether it is a simple brochure, banner, new brand identity or large scale creative production we service all requirements of the creative craft.

Many times we are tasked to bring the digital into the physical world. Our team of experienced designers embrace the challenge. Whether its out of home, physical/digital experiences and events, signage or sculptures, we handle it all. The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything.

We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography. Our goal is to deliver impactful, visually stunning experiences that elevate the presence of every brand we work with.

Traditional & Graphic Design
Conceptual Campaigns
Animation
Website & App Design
Experience Design
Brand Visual & Corporate Identity

We build a strong competitive advantage for your social media marketing efforts by embracing paid media, owned media, and earned media. Exceptional social media identities that build lasting results while addressing your immediate ROI are our trademark.

We build engagement and brand loyalty, while developing your audience into brand ambassadors. We select the right platform, help you identify the right goals, and deliver a strong ROI.

We actively engage with your audiences, creating inspiring experiences that produce loyal followers. How you respond to what your audience want will make all the difference. We listen carefully, and react.

Our campaigns will matter to your audience because they will be inspired by what your audience want. We will amplify your message, creating better brand awareness and generating quality leads. Measurement and reporting with an optimization objective

Community Management & Engagement
Content Production
Conceptual Design
Inspiration & Campaigns
Social Listening
Lead Generation
Measurement, Reporting & Analysis

There’s no one-size-fits-all media mix. Every business has a unique set of goals and audiences, which requires a tailored strategy. We approach media planning collaboratively. We view every plan as an opportunity to create remarkable results. To develop the right mix for you, we’ll sit down together and examine everything: Who’s being targeted? Where do these audiences spend time? What’s the competition doing? How can we do things better, smarter, faster, and more cost effectively?

We don’t just partner with our clients — we partner internally, too. We don’t work in silos; here, our media team works in tandem with our exceptional creative, digital, and branding teams. With established relationships with respected brands across numerous industries, we’ve built a strong network of media partnerships over the years. These relations with top channels give you access to improved terms, added value, exclusive insights, and better return on spend. Our contacts also help you stay tapped into the latest opportunities and promotions.

Digital Advertising: Display, Retargeting/Remarketing, Mobile, Video, Native/Content, Geofencing, Email, ORM Media, Pay- per-Click SEM
Social Media Advertising
Broadcast: TV, Radio, Streaming, Digital Audio, Podcasts
Out-of-Home (OOH): Cinema, Billboards, Mall, Transit, Digital, Specialty, In-Store
Print: Magazines, Newspapers, Inserts
Programmatic

We will craft a compelling message for your business that will build your brand and entice consumers to take action. TV Advertising is one of the most effective means to spread a message to a large number of potential customers. It is a convenient and effective method to increase brand awareness and to attract the attention of customers. We have experience in multimedia strategy building, exclusive tools for data analysis and results measurement, planning and forecasting results. All this allows us to provide our customers best placement prices and best result in TV and Radio advertising.

Outdoor advertising is known as Out Of Home (abbreviation form OOH) – one of the most common advertising means, after TV. The distinctive feature of this type of advertising consists in reaching people outside of home, specifically in the street, while driving and so on. Our goal is to deliver impactful, stunning experiences that elevate the presence of every brand we work with.

TV Commercial Production
Script Writing
Creative Conceptualisation
Media Buying and Placement
Reporting

Video & Photography content is still the most impactful way to reach any audience. They remain the main driver in telling unique, human and impactful brand stories. It is also the adaptable medium for multi-channel campaigns. Whether it's for social or an economical way to tell a brand story, animation content remains an impactful medium to leverage for any brand.

Our goal is to deliver impactful, visually stunning experiences that elevate the presence of every brand we work with.

TV Commercials
Company Promotional Videos
Pre-roll Ads
Social Videos
Motion Graphics and Animation
Product Photography
Action Photography
Lifestyle/People Photography
Architecture/Landscape Photography



Strategy
Content
Creative
Social Media
Media Buying
TV | Radio | OOH
Video | Photography
Website Development
Analysis | Data

We provide a dedicated, digital team team who provide prototype to full scale platforms, that are specific to business goals and technical needs. Our technology experience dates back to the earliest days of Internet in the early 1990s. Our portfolio is extensive. We have seen the Internet change at its core, we have kept up the pace (and led) in technological breakthroughs for well-known brands.

Our design first, device and platform agnostic development approach ensures all of our web solutions are optimized to meet dynamic user needs for the future. We deliver a platform that meets every business need.

We evaluate the scale, security requirements, backend integrations, APIs needed and give you recommendations, for each platform, so you understand each platform's strengths and weaknesses before developing your new web identity.

Our attention to planning and wireframing results in your site offering potential or existing clients the best user experience. We do whatever we can with copy and code to ensure that your site ranks on search engines. Its a process, but it works and delivers results. When it comes to iOS or Android development, we believe developing natively to each platform is the correct approach. This allows us to integrate into each specific OS, giving the end-user a superior experience, but also providing a more stable, refined final product.

Whatever your business needs are, we can build it. We design our e-commerce pages to meet your KPIs, whether you are looking for bottom line revenue optimization, better conversion rates or an effective customer acquisition strategy.

Our e-commerce platforms are fully responsive and optimized to deliver the results your business needs on all devices. Your e-commerce store is your gateway to profitability. Partner with us for a stunning, responsive, and easy-to-use e-commerce store.
We run our own servers which means we stay in control of our client websites. No middle men here thanks. We're here to help you. We offer monthly support and web updates too.

Website Design & Content
Website Development
UX & UI
SEO & SEM
E-commerce
Hosting & Website Maintenance / Updates

Data, analytics and insights are opening the door to new possibilities for how organizations evolve, grown and differentiate themselves against competition at an accelerated pace. We interpret the clutter to look for ways in which to improve utilization and efficiency, unlock new revenue streams and have the ability (and agility) to create new business models, all paths to value share a common denominator… data. Via our business analysis teams we research and identify business needs while determining solutions to business problems. Our highly professional experts have a clear goal to deliver impactful, easy to understand and implement, solutions which answer the brand question and objective.

Business Analysis
Data Management
Data Platform & Architecture
Reporting