Rowan Pereira
Johannesburg
Johannesburg
I am a qualified creative with over 8 years’ experience in the industry. I have worked on various types of projects that include video broadcasting and video design, graphic and print design, web design and mobile web development including application and UI design, as well as packaging and merchandising including promotional display design and installation.
Show more
Be the first to leave a review for Rowan Pereira.
What makes a great website?
A great website in 2019/20 makes use of clear navigation, keyword-driven copy, interesting graphics and search engine optimisation. Mobile-first and mobile-friendly are also crucial for meeting Google standards.
What questions might you ask a client when starting a new project?
It is important for me to know If you have high-quality materials for me to start with. Do you have a high-resolution logo or logo files? Do you have proof-read/final copy? Do you have images and/or photography for your products?
Describe your creative process.
My creative and development process starts with discovery and research. I first define a clear brief and scope of work. I then do research on your business and services/products, as well as your target audience.
Once I have done the necessary research and created a clear timetable I start with conceptualisation and review. While working on the project I make sure to keep you involved during the process.
Before finalising anything I go through a testing phase where the potential design is either printed or built for online viewing.
Once a project is finalised all files will be released to you and websites and applications are published.
What information do you need from a client before you can start work?
I send a questionnaire during the research phase or ask relevant questions during this phase. In terms of the services I offer, I typically require the business name and slogan, contact information and if available a business plan or company profile.
I also make great use of any designed materials you already have, such as brochures and pamphlets. Any information on your business is always helpful.
What do you love most about your job?
I enjoy the initial research and conceptualisation the most. Trying to find that perfect "look" that will work on all aspects of the brief.
Why should our clients choose you?
I work diligently and methodically for a speedy turnaround. With the experience I have, I am able to manage projects and deadlines with ease. I also use premium and industry-standard methods and tools during my process which helps with keeping costs low and speeding up the process, sharing and collaborating on ideas and concepts and delivering high-quality results.
Logo Design
A logo is an identifying mark that creates the first impression for your successful brand.
My logo design process includes research and strategy to increase the marketing potential of your brand, making sure the message is clear and "clickable".
I offer various packages for Logo and Corporate Identity solutions. I also offer Branding Guidelines and long-term strategy.
All artwork is created in vector format and you receive full-res Jpeg, PNG and PDF files (As well as Ai and EPS vector files).
Graphic and Print Design
Every brand needs to get its message out there. With various methods to spread your message, its important to direct your budget to optimal methods of marketing.
Graphic and print design is the process of creating effective artwork that generates interest in your content and brand.
I offer various services from email signatures and business cards, to book design, billboards and vehicle wrap design.
All artwork is created in vector format and you receive full-res Jpeg, PNG and PDF files (As well as Ai and EPS vector files).
Branding and Marketing
The most effective way to get your brands message across to your audience is through marketing. Marketing includes various methods of pushing your brand, message and content to your audience through paid advertising and marketing strategies.
The most important aspect of this process is research and planning. A great deal of attention must be given to the following in order to be effective in the competitive marketing environment:
• What is your message?
• Who is your audience?
• What is the best way to share your message to ensure response?
Once the message and audience are understood, an effective short, medium or long-term strategy can be designed. This strategy will involve the use of various tools such as branding, digital and content marketing, social media marketing and paid media and online advertising.
Web and Digital Design
Another very effective method for spreading your brands message is the use of websites and applications. A website can provide more information on your business and provide a means of contacting you. A strong online presence also strengthens trust with your audience.
Web and UI/UX design is the process of presenting information and products/services online. Since most user/brand interactions happen online it is important to present this information in a clear and reliable way.
I offer design and development of websites, content management systems such as blogs and ecommerce solutions, progressive web apps and applications.
