In case a customer does not have enough content or ideas about the artwork that s/he needs to be done, we do more research about the type of company that it is first. Then look for inspirational logos to come up with similar products. If the customer likes it,
This is when we sit and actually discuss how everything will be conducted. The most intense planning is especially when the customer requests a video edited or created. First, there is the study of feasibility for the requested project. Then, trials and errors. We design what seems realistic and good to us before sending the customer a sample. If the customer approves the sample, then we proceed into adding small but interesting features such as shadows, sounds, etc. Then, we move on to the next phase, execution.
This is when we combine the research and planning to make final decisions and edits. This also includes waiting for reviews, suggestions, etc.