Rui Calvario - Freelancer

The perception that people have of your business is a reflection of your website. If you have an impressive website, people are more likely to think highly of your business, and they are more likely to purchase.

Think about it. If you go to a website that has spelling errors, pages that don’t render correctly, and little useful information, are you more or less likely to buy? Even more, do you suspect that search engines might penalize the site?

Putting time and work into your website to make it read well is one of the best things you can do to improve conversions and rank better on search.

There are 2 main reasons why you need a High-Quality Website:

1. First off, it needs to look appealing to your visitors. An engaging website builds trust & credibility. It’s important to provide a great experience which causes your visitors to stay on longer, which in turn, increases the possibility of that visitor converting into a paying customer.

2. King Google monitors the experience that your visitors are having on your website. Google is very transparent and picks up on all the signals of a great experience and in turn, supports your business by ranking you higher on their platform. A high-quality website ensures that your business becomes Google-friendly and you reap the rewards over your competitors.

Here are 5 key elements of a high-quality website:

1. Relevance & Context - Google is moving towards analyzing topics and context, not just keywords.
2. Content-Length - Top ranking websites have 900+ words of content per page.
3. Images & Videos - Higher engagement rate with visitors... Who wants to read nowadays :)
4. Secure - Build trust & Credibility by showing that you have a secure digital presence.
5. User Experience - Let's make your website look visually appealing to your visitors. The more clients can engage with your website, the longer they stay on your site, which in turn, leads to a higher possibility of paying customers.