Why Choose DNA Accounting and Advisory?
At DNA Accounting and Advisory, we combine big-business expertise with personal, hands-on support for small and medium businesses.
With over 18 years of corporate finance and reporting experience, we help you move beyond basic compliance, building streamlined financial processes, enhancing accuracy, and delivering strategic insights that drive informed decisions and sustainable growth.
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What kind of accounting services do you provide?
At DNA Accounting and Advisory, we provide end-to-end financial support tailored to individuals, entrepreneurs, and growing businesses.
Our services include:
✅ Personal and business tax returns
✅ Company registrations, SARS compliance, and new business support
✅ Bookkeeping, payroll, and VAT submissions
✅ Annual financial statements and limited reviews
✅ Business advisory, financial reporting, and automation solutions
✅ Fractional CFO services for strategic financial leadership
We combine compliance with strategic insight, helping clients save time, gain clarity, and make informed financial decisions.
Why is it so important for businesses to hire a great accountant?
A great accountant does more than keep your books balanced, they give you clarity, foresight, and confidence.
With the right accountant, you can:
Stay compliant with SARS and regulatory requirements
Avoid costly mistakes and penalties
Optimise cash flow and manage risks
Access reliable insights for decision-making
Build efficient financial systems that grow with your business
Ultimately, a great accountant is a trusted partner who helps you save money, reduce stress, and position your business for long-term success.
What do you love most about your job?
I love helping people feel in control of their finances. For many clients, accounting feels overwhelming, but I enjoy turning complex numbers into clear, actionable insights.
What excites me most is seeing clients move from uncertainty to confidence: whether that’s a startup founder finally understanding their cash flow, or a business owner gaining the clarity to make bold, strategic decisions.
What inspired you to start your own business?
After 18 years in senior finance roles within multinational corporations, I wanted to bring that same level of expertise to individuals and small-to-medium businesses. Too often, SMEs don’t get the benefit of high-level financial leadership, yet they’re the ones who need it most. I started DNA Accounting and Advisory to bridge that gap: combining precision and corporate-level experience with personal, hands-on support that helps clients simplify, scale, and succeed.
Why should our clients choose you?
Because at DNA Accounting and Advisory, we go beyond the numbers.
Big-business experience (18+ years in corporate finance, IFRS reporting, and regulatory compliance)
Personalised service tailored to individuals, startups, and growing businesses
Focus on practical solutions — not just compliance, but financial clarity and growth
Technology-driven approach with Xero, Caseware, and Power BI for efficiency and insight
Integrity, transparency, and a genuine commitment to your success
We act as your financial partner — giving you the tools, systems, and strategic guidance to thrive.
Can you provide your services online or remotely? If so, please add details.
Yes all of our services can be delivered online and remotely. We use secure cloud-based platforms such as Xero, Caseware, and Power BI, along with video consultations and digital document sharing. This allows us to work with clients anywhere in South Africa (and internationally) while ensuring efficiency, accuracy, and confidentiality.
What changes have you made to keep your customers safe from Covid-19?
We’ve fully adapted our processes to a remote-first model, meaning most client interactions can take place online via secure platforms. Where in-person meetings are necessary, we follow strict health and safety protocols. By using cloud accounting systems, digital signatures, and virtual consultations, clients can access all the support they need without unnecessary risk or disruption.
Tax services
Stay compliant, maximise your deductions, and avoid stress during tax season.
We help individuals and businesses navigate the ever-changing tax landscape with confidence. From personal tax returns and provisional tax to complex company submissions and dispute resolution, we ensure everything is filed correctly, on time, and with your best interest in mind.
This service is ideal for:
• Salaried professionals and freelancers
• SMEs needing VAT and company tax compliance
• Investors needing CGT and tax strategy advice
• Clients facing penalties or correspondence from SARS
Our services include:
• Personal Tax Return Submission (IT12)
• Provisional Tax (IRP6)
• Capital Gains Tax Calculations
• Company Tax Returns (IT14)
• VAT Calculations & Submissions
• SARS Dispute Resolution & Penalty Reviews
• Tax Planning & Advisory
New Business Setup
Launch your business with the right structure, systems, and tax setup.
We work with first-time founders and seasoned entrepreneurs to set up smart, compliant businesses from day one. From CIPC registration to your first board pack, we help you make informed decisions, avoid costly mistakes, and hit the ground running.
This service is ideal for:
• Startups and new businesses
• Entrepreneurs needing CIPC and tax registration
• Founders needing templates, tools, and financial coaching
• Businesses wanting a clean, scalable setup from day one
Our services include:
• Company Registration & Entity Guidance
• VAT, PAYE, UIF Registrations
• First-Year Financial Statements
• Xero Setup & System Implementation
• Budgeting Templates & Cash Flow Tools
• Founders’ Tax Guidance
• New Business Starter Pack
Bookkeeping and accounting services
Your financial engine, accurate, consistent, and stress-free.
We take care of the day-to-day financial operations that keep your business running. With clean books, clear reports, and real-time insight into your numbers, you’ll always know where your business stands, and what to do next.
This service is ideal for:
• SMEs and growing businesses
• Business owners tired of messy or delayed records
• Leaders needing monthly reporting for clarity or banks
• Anyone who wants reliable support without building an internal team
Our Services include:
• Income & Expense Tracking
• Supplier (AP) & Customer (AR) Management
• Bank Reconciliations
• Monthly Reports & Dashboards
• Cash Flow Monitoring
• Profitability Insights
Payroll & Compliance
Compliant, confidential, and always on time.
We manage your payroll end-to-end, so you don’t have to. From payslip preparation to UIF and PAYE submissions, we ensure your team gets paid accurately and SARS stays happy.
This service is ideal for:
• Businesses with employees or contractors
• Owners struggling with EMP201, EMP501, and IRP5s
• Teams with growing headcount or high compliance risk
Our services include:
• Monthly Payroll Processing
• Payslips, UIF, PAYE, SDL Returns
• IRP5 Annual Reconciliations
Financial statements, board reporting and reviews
Professional reporting for banks, investors, and SARS compliance.
We prepare accurate, standards-compliant annual financial statements and conduct limited assurance reviews. Whether you need clean records for funding, governance, or tax purposes, we ensure they meet the highest professional standards.
This service is ideal for:
• Businesses needing statements for SARS or funding
• Clients needing independent reviews
• SMEs preparing for investor or due diligence meetings
Our services include
• Annual Financial Statements (IFRS where needed)
• Limited Assurance Reviews
• External Review & Audit Support
• Board & Investor Reporting Packs
Business Advisory & Strategic Support
Data-driven insights to help you grow with confidence.
We go beyond the numbers to help you interpret what they mean, and what to do next. Through tailored dashboards, scenario planning, and business process optimisation, we help you uncover inefficiencies, unlock profit, and make smarter decisions.
This service is ideal for:
• Owners and founders needing visibility into their numbers
• Businesses looking to grow, pivot, or improve performance
• Leadership teams wanting to use financial data more strategically
Fractional CFO Services
Strategic financial leadership, when and how you need it.
As your on-demand CFO, we bring big-business thinking to your growing company. We help you forecast, plan, and report at a strategic level, without the cost of a full-time executive. Think of this as financial clarity, without compromise.
This service is ideal for:
• Growing businesses preparing to scale
• Founders needing strategic financial planning
• Businesses preparing for funding, exits, or restructuring
• Teams needing monthly board or investor reporting
Our services include
• Strategic Planning & Roadmapping
• Budgeting & Forecasting
• Cash Flow Strategy
• Board Reporting & Advisory
• Executive-level insight, without the full-time cost
Process Improvement & Automation
Free up time, reduce errors, and get more from your systems.
We review and optimise your existing finance workflows, introducing tools, automation, and best practices to streamline operations. From Xero and Caseware to Power BI dashboards, we turn chaos into clarity.
This service is ideal for:
• Businesses struggling with manual processes
• Teams spending hours on reporting or reconciliations
• Business owners wanting real-time visibility and fewer bottlenecks
Our Services include:
• Workflow Automation
• Xero & Caseware Integration
• Power BI Dashboards
• Reporting Automation
• Team Training & Support
Training and tools
Empowering founders and teams with the financial skills they need.
Whether you're new to Xero, unsure how to read your financials, or want to train your admin team, we provide practical, jargon-free sessions that build capability and confidence.
This service is ideal for:
• Founders wearing multiple hats
• Admin teams needing better tools or workflows
• Businesses implementing new systems or dashboards
Our services include
• Xero & Financial Systems Training
• Reading Financial Reports for Founders
• Budget & Cash Flow Template Packs
• Board Pack Creation Workshops
