Craft Collective is a strategic and creative partner for F&B and hospitality brands that feed, refresh, and inspire.
We fuse data-driven strategy, purposeful design, and product ingenuity to turn promising concepts into unforgettable guest and consumer experiences.
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What do you love most about your job?
Empowering food, beverage, and hospitality visionaries to turn bold ideas into market-leading experiences. We champion sustainable growth and breakthrough innovation by blending data-driven strategy, purposeful design, and collaborative product development—cultivating a creative, entrepreneurial ecosystem where excellence thrives.
What inspired you to start your own business?
With qualifications as a chef, experience as a food entrepreneur, and a decade-long tenure as a Food and Beverage consultant, I have a serious passion for the industry as well as the brave, hardworking, creative individuals that part our the this truly unique ecosystem of Business Owners and Entreprenuers
Why should our clients choose you?
At Craft Collective Our Values include: Integrity · Excellence · Innovation · Collaboration · Impact
These principles drive every project at Craft Collective. They guide us in delivering best-in-class strategy, design, and product solutions while creating positive ripple effects across the food, beverage, and hospitality landscape—locally and worldwide.
Can you provide your services online or remotely? If so, please add details.
Our agile services can be applied onsite, remotely and online - whatever suits your schedule, budget or location
Brand & Identity Design
Naming, logo systems, colour palettes, and brand voice that translate your vision into a magnetic visual language.
Packaging & Collateral Design
Shelf-stopping packs, menus, POS, and print that convert browsers into loyal buyers—fully compliant, always on-brand.
Full Mixed Marketing Strategy + Design
Integrated campaigns—digital, print, experiential—that create a seamless, high-impact customer journey from first click to final sip.
New Product Launch & Roll-Out Support
Production files, vendor hand-off, and on-site activation guidance to ensure your new look lands flawlessly in market.
Creative Stewardship
Ongoing design guardianship and quarterly brand audits to keep your visuals fresh, cohesive, and conversion-ready.
Bespoke Design
No templates here—every colour, curve, and copy line is tailored to your goals, market, and personality.
Market & Competitor Intelligence Reports
We map category dynamics, pricing corridors, and whitespace opportunities—so you enter new territories with eyes wide-open.
Go-to-Market & Expansion Roadmaps
From channel selection to phased roll-outs, our experienced step-by-step plans minimise risk and accelerate brand adoption.
Feasibility & Business Modelling
Investor-ready projections, cost structures, and break-even timelines that turn brave ideas into bankable ventures.
Partnership & Distribution Strategy
We broker the right suppliers, co-manufacturers, and on-the-ground partners to keep quality high and margins protected.
Creative Strategy Roadmaps
Traditional marketing offers don’t work for everyone.
They’re built around retainers, high commitment, and creative control — models that often don’t fit small, founder-led, or resource-conscious businesses in the F&B and hospitality space.
We created Creative Strategy Roadmaps to meet you where you are — whether you’re launching something new, building momentum, or realigning your presence.
Each roadmap is a one-time, custom-built plan designed to be implemented by you — or your team — without losing the heart of your brand.
→ No retainers
→ No hand-holding
→ No pressure to outsource
Just expert marketing structure, aligned to your voice, your goals, and your timeline.
Because we believe you don’t need an agency to lead your brand — you just need a clear, trusted path forward.
Social Media Management
Why Choose Craft for Your Socials?
Because your story deserves more than a content calendar.
✔ Boutique expertise in F&B and lifestyle brands
✔ Strategy-led execution (not just “pretty posts”)
✔ Month-to-month flexibility — no contracts
✔ Transparent pricing and clear deliverables
✔ Everything designed with your goals in mind
Website Design & Build
Most DIY templates stall before launch, while traditional agencies lock you into costly, closed-door ecosystems. Craft Collective intentionally sits in-between, offering:
Specialist F&B & hospitality insight—from allergen-friendly menus to OTA booking flows.
Transparent, fixed-fee builds—no hidden plug-in surprises or billable creep.
Future-proof WordPress foundation—open-source flexibility with full hand-over documentation.
Optional (never obligatory) Care Plans—keep us on speed-dial or fly solo; the choice is yours.
Advert/Promo Design Packages
Plug-and-Play Promotions—No Retainer Required.
Our Advert & Promo Design Kits deliver agency-grade visuals on a freelancer-friendly budget. Launch a chef’s special, boost mid-season room rates, or amplify a brand collaboration—scroll-stopping, print-perfect assets in days, not weeks.
One briefing, one rapid sprint, perfectly-sized assets—ready to publish or send to print the same week.
Strategic, not generic: every design is tied to a single objective or KPI (footfall, bookings, sales, list-building).
Fixed price, fixed scope: small businesses know exactly what they’re buying—no runaway costs.
Speed without shortcuts: lean PNG-only output keeps the price accessible while preserving quality.
Made for F&B & Hospitality: layouts, hierarchies, and ratios that convert in our niche.
