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AZ Ingenuity

Western Cape

(28)
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About

Our founder, Alita van Zyl, embarked on this path after working with technical IT and business teams and an unsuccessful marriage. It was during these experiences that she observed the profound impact of effective communication. This journey, both personal and professional, led her to take a significant step in her pursuit of helping individuals, couples, and teams build better relationships.

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Icon/Elite Pro Created with Sketch. Elite Pro
155 hires on Bark
9 hour response time

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Reviews (28)

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5/5

28 customer reviews

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27 February 2026

Alita was truly patient and so wonderful. We came in as a couple looking for a therapist and we ended up gaining the most warm and encouraging therapist. Thank you for everything Alita, we will use your teachings for the rest of our lives. More...

verified
15 January 2026

Counselling

Thank you for everything, my ability to communicate, interpret people & situations and articulate myself has improved since I started talking to you. I am very grateful for you.🙏🏽

verified
12 August 2025

Counselling

Alita, you have truly changed my life for the better in such a short space of time.
When I first met you, I wasn’t even sure or clear on the help I needed — yet somehow, you gave me everything and more. Your heart, patience, and wisdom helped me discover the greatness within myself.

Thank you for the incredible impact our sessions have had on my life and family. I feel like a new person, full of love for life. People around me even comment on the glow I now carry. Thank you for the book recommendations :) I appreciate it all.

I’m excited for all that’s still to come!
More...

verified
11 July 2025

Counselling

Lalita is a kind woman who always has a smile on her face, which is so heartwarming ❤️she’s helped me with so many battles especially battles with myself. I’d recommend her if ever you feel like giving up or can’t see your self worth. More...

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you Naledi - keep loving yourself

verified
11 July 2025

Counselling

Good communication and always on time for meetings

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thanks Bianca - short and sweet, just like you

verified
30 June 2025

Counselling

Alita is a pleasure. I definitely recommend her. From our first session, they created a warm, supportive space where I felt safe to open up. She listens deeply and offer insights that have helped me see patterns I hadn't noticed before, not forgetting to mention her warm aura. More...

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you, Lisa - it is a privilege to walk this part of your journey with you

verified
21 January 2025

Counselling

Alita’s heart for people is so beautiful! I have never experienced someone so careful with her words, questions and answers, my deepest fears/pains were handled with such grace and compassion! Alita helped me see life with such clarity and calm, something I haven’t been able to do in years.
If you are needing/wanting someone to hold your hand but also light a fire within you, Alita is your person!
More...

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AZ Ingenuity

Reply from AZ Ingenuity

Thank you for such a heartfelt and touching review! It was an absolute privilege to walk alongside you on your journey. Your courage, openness, and commitment made all the difference—you did the hard work. I am deeply grateful for the opportunity to witness your transformation and am inspired by your growth and clarity. Sending you my warmest wishes as you continue to embrace life with grace and calm.

verified
3 December 2024

Relationship and Marriage Counselling

It was a great experience and it made me learn more about myself and most importantly my wife. I think I am equipped and well versed to work around any challenge I may encounter in my relationship. Keep up the good work.

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

It was my privilege to journey with you towards your beautiful wedding day. Thank you both.

verified
24 June 2024

Counselling

It is so great to work with them, insightful, lovely and very fruitful. We have achieved the goal for our relationship and our marriage and family is full of peace, joy and growth. I will recommend them for anyone who needs their services. More...

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AZ Ingenuity

Reply from AZ Ingenuity

Thank you for your kind words. The work was done by you, we merely facilitated the process.

verified
23 April 2024

Counselling

Really awesome service and very helpful, I would highly recommend, helped me to be a better version of myself I just love working with them🫠💙

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you Zodwa, love having you as a client.

verified
22 March 2024

Relationship and Marriage Counselling

AZ Ingenuity is exceptional. With Alita's empathic listening and tailored guidance, she have helped me navigate challenges and unlock my potential. Her holistic approach and unwavering support make each session transformative. I highly recommend their her service to anyone or any couple seeking growth and fulfillment. More...

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Mosa, you did the navigation, I merely held your hand :-)

verified
15 February 2024

Relationship and Marriage Counselling

I got a perfect match for myself and husband as we were going through a rough patch in our marriage. Alita is so empathic and beautiful in soul.

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you Helen, it was an easy connection.

verified
4 December 2023

Counselling

After only 1 session with Alita, I was able to greatly benefit from our discussion and very interesting analysis of my thinking profile. She is a very warm person and is very easy to talk to. She inspires and motivates me to put in the work to better myself and improve my relationship with myself and others around me. The only regret I have regarding our sessions is that I did not start sooner! More...

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

It is such a pleasure walking this part of your journey with you. I appreciate you!

verified
29 November 2023

Counselling

Absolutely lovely and warm lady. Did over and above just counselling. Incorporated activities that assisted with understanding oneself even better. Absolutely worth the time and money! More...

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

It was a privilege to have your trust and a lovely journey together. Sincere gratitude to you.

verified
3 October 2023

Therapist

It was a great experience for me. Really enjoyed every session with her. Got all the help I needed. It was a good journey to healing and she really helped me a lot.

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you Nokulunga, you did all the work. I just held your hand :-)

1 October 2023

Thank you for the clarity and direction you offered me and for showing me how to put my best foot forward. I'm stronger and more focused than I have ever been.

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AZ Ingenuity

Reply from AZ Ingenuity

Krishnee, you are on such a good journey. I have faith in your path and it will be great to see it unfold.

30 September 2023

What an experience it was working with Alita!
From the get go she understood and listened with no judgement!
Using all the tools she gave me, I became more confident and learned to set boundaries and not blame myself but most importantly forgive and love myself!
Thank you Alita, you changed my life!
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Reply from AZ Ingenuity

Thanks Anel. You just took the tools and made it work for you. Well done. Stay positive, grateful and forgiving.

8 September 2023

What an amazing experience! Alita, thank you for the successful collaboration with NG Kerk Vrystaat and our many congregations and members in the Free State and from all over - we enjoyed every captivating moment . Your relatable and powerful presentation was refreshingly insightful. We’ve learned new communication skills, while enjoying your unique interpretation of people and the different ways they think, act and communicate. More...

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you NG Kerk Vrystaat, it was a privilege to share my passion with your members and having fun at the same time.

verified
24 August 2023

Life Coaching

Im very pleased for Alita, for her assistance to my well being. She really helped me so much. The way she listen, the way she reply, all the caring and patience, i can recommend Alita to anyone that needs assistance in Life Coaching.

AZ Ingenuity
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Reply from AZ Ingenuity

Thank you Willem, it has been a privilege to share this part of your life's journey

verified
16 August 2023

Life Coaching

It saved my life I was at a stage that I didn't want to live. She saved me.

Amazing

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AZ Ingenuity

Reply from AZ Ingenuity

Thank you Tanya, I appreciate your words and am grateful that we had this time (and time to come) together.

9 August 2023

Little time spent but very effective. After 2 sessions, a lot cleared up and made sense. She makes you comfortable and the little stories in between make you feel human and that you are not alone. Absolutely looked forward to every session with Alita. She is the best! More...

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Reply from AZ Ingenuity

You go girl! It has been a delight.

verified
3 August 2023

Counselling

I gained my self confidence back. It was a great journey with mam ALITA I will recommend her to everyone ❤️❤️❤️❤️❤️❤️❤️❤️❤️

AZ Ingenuity
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Reply from AZ Ingenuity

Dear Sarah, I just highlighted what you already have :-)

27 July 2023

Working with Alita really helped, she made see a lot of positives in my life. I believe I will continue working with her.

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you, Wilson. So good to be reminded of all the good things around us. I appreciate you.

30 May 2023

I learned about self-worth and self control. I learned to allow the felling but to keep control of the situation.
New me, new beginning.

Thank you Alita and Stay blessed.
More...

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Reply from AZ Ingenuity

I thank you Lawrence, for your honesty and willingness to see the world through a different lens.

verified
27 April 2023

Relationship and Marriage Counselling

It was really an eye opener,i’m really grateful God sent you my way🫂🙏🏾

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Rea, I appreciate the trust and energy you put into our time together.

verified
22 April 2023

Counselling

It was a pleasure working with Alita, she listens, helps and supports. I have learnt a lot and would recommend her to anyone who wants to move forward and grow, thank u Alita

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you, Samantha. You are on such a beautiful path! Keep on growing.

verified
27 February 2023

Counselling

The sessions I had gave me great tools to help manage my anxiety better and help in improving myself

AZ Ingenuity
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AZ Ingenuity

Reply from AZ Ingenuity

Thank you Busi, we had a great journey together.

6 December 2022

Alita you are a extraordinary life coach. You have changed my way in communicating not only in my relationships but also with myself. Thank you for the difference you have made in my life. I would highly recommend you to anyone!!!! More...

Q&As

To see people embrace change and move from where they are into a space of magic and new horizons. To experience the AHA moment with a client is the truest form of inspiration.

I have always had a passion for helping people and have been doing it alongside my corporate career since I can remember.

I cater to the needs of individuals, families and teams.

I use the science behind communication and behaviour, to bring understanding and insight into the world of diversity.

I have helped many individuals and teams bring about positive change in their lives and if they can do it… SO CAN YOU!

I use online platforms which not only allow us to connect across distance, but across borders and oceans.

Covid-19 taught us that we do not have to lose touch and connection, but can utilize technology to increase our reach.

Services