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noeljohnmcloughlin.com Marketing Consultant

Malahide

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About

I work with entrepreneurs, start-ups and SMEs to maximise their marketing and deliver business growth.

Marketing is the life blood of any organisation. In fact I believe that when marketing is done, and done right I see it as the most valuable function to ensuring success for any business.

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Q&As

Like you, I strive to push limits and my personal achievement is when my client succeeds. My inspiration is fuelled by my fellow business owners who have taken the risk to run with their dreams and my vision is to be the difference that helps other entrepreneurs succeed.

I love Marketing. It has never felt like a job to me. It’s a passion.

Where did it start for me? On reflection it was actually before my days in the mid-90’s in UCD (best days of my life btw!). Watching my dad growing up. He could strike up a conversation with anyone. People loved him and found him interesting – he always had a story to tell. He taught me about how to connect – authentically – with others. Which is what makes my marketing strong. If you can’t connect, you will never succeed with your marketing.

I’ve been very fortunate in my career. I went through all the steps of executive to middle management to Director; learning marketing, stakeholder management, managing big brands with big budgets, coaching and leading teams, developing nationwide campaigns, launching big product innovations, convincing the board, then eventually taking a seat at the top table in the organisation... And I loved it. Marketing means being at the core of a company. You’re the heart, you represent the most important stakeholder of all: the consumer.

And I always thought this would be it for me: I was on a straight line to Managing Director or CEO, that’s where I’d be the happiest. But was it really what I wanted?

In 2018 I established my own Marketing consultancy. Using my twenty plus years of industry experience, I set myself up as a Fractional CMO where I help you set your marketing strategy and stay on to coordinate your marketing activities, giving you the senior marketing leader that you need, at a price you can afford.

So how do you know if engaging me might be the right solution for your business?

Consider the following:

- Your company isn’t ready for a full-time marketing executive. Maybe you’re a start-up or a small established business in need of marketing leadership, but there’s not enough work or budget to justify a full-time hire.

- You are an early stage start-up and you need to execute an aggressive go-to-market strategy to show revenue traction and early growth.

- You need marketing expertise to drive a series of marketing initiatives you have going on (or need to start!) but have no one in-house who's really capable of taking on that role.

- You need someone who brings a fresh perspective to a wide variety of marketing issues you are struggling with, who can turn that insight into a strategy, and who also has the resources and capacity to implement the plan.

Well if you found yourself nodding your head to any of these, the smartest move for your business would be to call me at 00353 86 8386791 and let's get started.

I can provide my services online or remotely. I have a premium Zoom account so I cover the cost of online meetings.

I conduct all client meetings online to keep my customers save from Covid-19. I have a premium Zoom account so I cover the cost of online meetings. I also ensure that if I am meeting a client in person that both of us take all the necessary precautions to ensure the safety of both of us.

Services

My Expertise:
- Brand Strategy
- Brand Management
- Customer Research + Insights
- Brand Positioning
- Marketing Communications
- NPD
- Marketing Audit
- Marketing Planning
- Media Planning
- Digital Marketing
- Social Media
- Creative & Content Development
- Visual Identity
- Marketing Execution