Raheny, Dublin
Mac Digital are a boutique marketing agency focusing the needs of SME clients. We offer marketing & digital strategy, content and training. Over the past number of years we have delivered training and consultancy for Government agencies, Large brands and leading educational institutions.
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What makes a great website?
One thats gets the user where they need to be as quickly as possible - and once they are their makes it easy to convert them.
What questions might you ask a client when starting a new project?
What is the purpose of this project and the strategic thinking behind it?
Who is will the end user be? The customer or prospective customer?
What does success look like and what are your KPIs.
Describe your creative process.
We've an end to end creative process. We start at the beginning and we map out what success will look like at the end. Then we go and work our magic! It's as simple as that!
What information do you need from a client before you can start work?
Their strategic vision for the project. An answer to the question - what does success look like? We also need to make sure that the chemistry is right between the client and agency. We aren't afraid to say no if both parties aren't happy to proceed.
What do you love most about your job?
The variety, working with different clients and helping clients to grow their business.
What inspired you to start your own business?
It was always my ambition to do so and I love it! It allows me a work-family balance as well which is essential for me.
Why should our clients choose you?
We do exactly what we said we'll do, when we say we'll do it.. and do it well!