Zlatko Turkalj

When starting a new photography project, asking the right questions is essential to ensure the client’s vision is understood and the outcome meets their expectations. One of the first things I focus on is **understanding their vision and objectives**. I ask, “What is your ideal outcome for this project?” and “What do you hope to achieve?” These questions help clarify their goals and what success looks like for them. I also inquire about their **preferred style or aesthetic**, whether they envision something modern, minimalistic, or bold and dynamic.

Next, I explore their **target audience**. Knowing who the photos are intended for helps guide the creative direction. Whether the project is for corporate branding, personal use, or advertising, understanding the audience ensures the final result resonates with the right people.

In terms of **project details and scope**, I ask about specific deliverables, such as the number of images, required formats, and resolutions. Discussing the **timeline** is also key to ensuring we stay on schedule and meet important deadlines.

I always ask about **references and inspiration**. If they have any examples, mood boards, or previous projects they admire, it helps me align with their vision more accurately. This allows me to get a sense of their personal taste and expectations.

Practical considerations are also important, so I’ll ask about **logistics**. For example, “Where will the shoot take place?” and “Are there any special requirements or challenges?” Understanding the location and any potential hurdles helps me prepare appropriately.

Lastly, I discuss the **budget and resources**. Understanding their financial parameters helps ensure I provide the best possible solution within their means, from choosing equipment to post-production services. All of these questions help ensure a successful collaboration that meets the client’s goals.

For me, photography is about capturing moments in time, allowing people to re-live the precious memories of the past. Every image serves as a time capsule, preserving emotions, experiences, and details that might otherwise fade. My ultimate goal is to provide each of my clients with this unique experience, where they can look back at their photos and instantly be transported to those special moments. Through my work, I aim to create lasting memories that evoke the same feelings as the day they were captured, making those fleeting moments timeless.

I was inspired to start my own photography business because of my deep passion for capturing meaningful moments and telling stories through images. Photography allows me to express my creativity and connect with people in a unique way. After years of practicing and refining my skills, I realized I wanted the freedom to shape my own artistic vision and work closely with clients to bring their ideas to life. Starting my own business gave me the opportunity to turn my passion into a career, where I could focus on creating lasting memories and meaningful experiences for each client.

I take pride not only in my passion and artistic eye but also in my commitment to professionalism and reliability. I understand that photography projects often come with strict deadlines, and I pride myself on delivering high-quality work on time, every time. Adhering to project timelines is a priority for me, ensuring that clients can trust me to meet their expectations without delays.

Additionally, I am an adaptable and flexible team player. Whether working on a large-scale project with multiple stakeholders or an intimate shoot, I excel in navigating challenges while staying true to the creative vision. My ability to remain focused and calm under pressure ensures that I can cope with obstacles and deliver exceptional results no matter the situation.

My technical expertise also sets me apart. With years of experience working with industry-standard editing software like Photoshop and Lightroom, I can enhance images to achieve the best possible outcome. Whether it’s retouching, color grading, or creating a unique artistic style, my proficiency with these tools ensures polished, professional results.

Choosing me means partnering with someone who combines artistic talent, technical skill, and a strong work ethic, all aimed at making your vision a reality.