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What makes a great website?
There is no one thing that makes a great website. For example an e-commerce site is great if it sells as much product as possible. A lead generation site is great if it gets as many leads as possible. In such cases how the site looks is pretty irrelevant, as long as it is reasonably well built. In contrast, a branding and information website needs to display the brand in a sharp spectacular fashion. In short, a spectacular site effectively does what it was designed to do.
What questions might you ask a client when starting a new project?
There are always standard questions around budgets and time frames. After that we ask questions that establish the clients goals. The interesting thing is that when we go back and forth a bit, the client will often land at an a-ha moment. Realizing something that they hadn't thought out before.
What do you love most about your job?
The point at which you see a clients marketing begin to perform for them. Depending on the site this could be indicated by more traffic, more sales made or by the number of leads that are generated. It is like magic.
What inspired you to start your own business?
When we started there were simply no companies that were building websites so there was a need. We stayed in this business because every day is different. Clients are constantly handing us new ideas that require a lot of lateral thinking. That is very interesting.
Why should our clients choose you?
We have been doing this a long time so we have developed systems that can deliver websites, and marketing systems that are delivered faster and often at a lower price than our competitors.
Can you provide your services online or remotely? If so, please add details.
Our company has been remote since 2005. We have actually only met a dozen or so of our clients. That said, our customer retention rate is over 98%. We got our first client in 1999, and we still provide web/marketing services to them.
What changes have you made to keep your customers safe from Covid-19?
Our company has been remote since 2005. However we helped our customers stay safe from Covid-19 in a different way. Their web marketing systems hardly missed a beat. When others were shut down, our clients were still doing business. In some cases they were doing even more business than before. Either way, they continued working from home or their office, without having to meet customers publicly, which kept them safe.
