Portfolio Website: https://www.behance.net/sureenfoo
At Formscape, interior design isn't just a profession; it's a lifelong passion that drives every project. Founded by Sureen Foo, a dedicated interior designer with a full-time commitment to the craft, formscape stands out as a unique player in the industry.
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What’s your interior design process?
Initial Consultation:
Meet with the client to understand their vision, requirements, and budget.
Discuss preferences, lifestyle, and any specific design challenges.
Project Planning:
Establish project goals, timeline, and budget constraints.
Identify the scope of work and define the roles and responsibilities.
Concept Development:
Develop a design concept based on the client's preferences and the functional needs of the space.
Create mood boards, color palettes, and initial sketches to communicate the design direction.
Design Development:
Refine the chosen concept, incorporating feedback from the client.
Develop detailed floor plans, elevations, and 3D renderings to illustrate the final design.
Material and Furniture Selection:
Research and select materials, finishes, and furniture that align with the design concept.
Consider functionality, durability, and aesthetic appeal during the selection process.
Presentation:
Present the finalized design to the client, explaining the rationale behind each element.
Discuss any adjustments or modifications based on client feedback.
Procurement:
Source and purchase furniture, fixtures, and materials according to the approved design.
Construction and Installation:
Coordinate with contractors, architects, and other professionals during the construction phase.
Oversee the installation of furnishings and ensure that the design is executed as planned.
Styling and Accessories:
Add finishing touches such as accessories, artwork, and décor items to enhance the overall aesthetic.
Fine-tune the arrangement of furniture and accessories for optimal visual impact.
Final Walkthrough:
Conduct a final walkthrough with the client to ensure their satisfaction with the completed project.
Address any remaining concerns or adjustments.
Project Closure:
Complete any outstanding tasks and finalize documentation.
Provide the client with a comprehensive package that includes design plans, warranties, and care instructions.
Which interior design styles can you cater for?
I am versatile and adept at accommodating a diverse range of interior design styles. Whether you prefer the timeless elegance of traditional designs, the sleek and modern aesthetics of contemporary styles, or the eclectic charm of a fusion approach, I am well-equipped to bring your vision to life. Below are mood images showcasing various styles to illustrate the breadth of design possibilities:
Feel free to share your preferences, and I'll tailor my design approach to create a space that reflects your unique style and personality.
What do you love most about your job?
I am deeply passionate about my job for two main reasons that fuel my enthusiasm every day:
Engaging Conversations: I love talking to people and building connections. Understanding the unique stories, preferences, and dreams of my clients is not just a part of the job for me; it's a joy. These conversations lay the foundation for creating spaces that truly resonate with the individuals who will call them home.
Embracing Challenges: Every house and project present a new and exciting challenge. I thrive on the diversity that comes with each unique set of requirements. Whether it's finding creative solutions for a small space or capturing a specific theme, I see challenges as opportunities to innovate and deliver exceptional results. The dynamic nature of my work keeps me motivated and ensures that no two projects are ever the same.
In essence, my love for engaging with people and my passion for tackling distinct challenges make every project not just a job but a fulfilling journey toward crafting homes that reflect the individuality of each client
What inspired you to start your own business?
The inspiration to start my own business is deeply rooted in my personal passions and work philosophy:
Productive Weekends: I find immense joy and fulfillment in channeling my energy into productive work, especially during weekends. The idea of turning my passion into a business allows me to seamlessly integrate work into my life, making every moment purposeful and rewarding.
Home-Centric Work Ethic: Being a dedicated workaholic who enjoys the comfort of home, the prospect of running my own business aligns perfectly with my lifestyle. This allows me to create a work environment that I resonate with, fostering creativity and efficiency.
Desire for Continuous Growth: I am driven by the desire to do more and achieve more. Entrepreneurship opens up avenues for constant growth and learning. It provides the platform to take on diverse challenges, explore new opportunities, and evolve both personally and professionally.
Proactive Approach to Opportunities: Rather than waiting for opportunities to come my way, I am inspired to actively seek and create them. The entrepreneurial journey, with its inherent uncertainties, excites me as it encourages a proactive mindset, pushing me to discover potential where others might not.
In essence, the inspiration to start my own business stems from a harmonious blend of my love for productive work, a home-centric work ethic, a hunger for continuous growth, and a proactive approach to identifying and seizing opportunities
Why should our clients choose you?
Clients should choose me for a variety of compelling reasons:
Personalized Attention: As a solo freelancer, I offer a level of personalized attention that larger firms may struggle to provide. Every detail of your project receives my dedicated focus, ensuring a tailored and unique outcome.
Passion-Driven Approach: Interior design is not just a job for me; it's a passion. My enthusiasm for creating beautiful and functional spaces is evident in every project I undertake. I bring creativity, dedication, and a genuine love for design to each client's vision.
End-to-End Commitment: From the initial concept to the final reveal, I am personally involved in every step of the design process. This ensures a seamless and cohesive execution, with no compromises on quality.
Flexibility and Adaptability: I understand that every client is unique, and so are their needs. My flexible approach allows me to adapt to various design styles, preferences, and project scopes, ensuring that your vision is translated into reality.
Fair and Transparent Pricing: Unlike larger design firms, I believe in fair and transparent pricing. I offer consultancy costs that are tailored to your specific requirements, providing cost-effective solutions without compromising on quality.
Proactive Problem Solving: Challenges are inevitable in any project, and my proactive problem-solving approach ensures that issues are addressed promptly and efficiently. I am committed to finding creative solutions to ensure the success of your project.
Client Satisfaction: At the end of the day, my ultimate goal is to see my clients happy in their homes. I prioritize open communication, collaboration, and a client-centric focus to ensure that your expectations are not just met but exceeded.
Choosing me means choosing a passionate and dedicated interior designer who will transform your space into a personalized and aesthetically pleasing haven. Your satisfaction and the realization of your dream home are my top priorities.
Can you provide your services online or remotely? If so, please add details.
I can provide services online or remotely depending on my schedule.
Typically I am more free on weekends:)
What changes have you made to keep your customers safe from Covid-19?
Nil. I think covid 19 cant be prevented for sure.
If one of us is sick, we can easily discuss over phone/ zoom call.
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