Tag: Bark Spotlight

How to promote your business with the new Bark Spotlight

We created our new Bark Spotlight to highlight some of our favourite Bark pros to our users, and to help your business connect with even more new customers online.

It doesn’t cost a single penny to feature in it – and Spotlight pros will appear prominently on our ‘new look’ category pages (like this one) so they’re one of the very first things people see when they visit our site.

All you need to do to be eligible is provide a great service, and fill out the questions in the Q&A section of your Bark profile.

To help maximize your chances of being selected, here’s a brief guide to the sort of thing we look for in our Spotlight pros:

1. Show us what’s unique about your business. Many of our questions are designed to help our users get to know you a little better. People like hiring pros they think they’ll get along with. So try to provide honest answers that show people what makes your business different.

2, Write your answers from scratch. Search engines rank web pages that feature plenty of unique, relevant content. While copying and pasting content from your website may be quick, it often won’t read quite right – and it certainly won’t improve your Bark profile’s SEO ranking.

3. You only need to answer your favourites. In some categories, we’ve included several possible questions you might like to answer – but they’re only suggestions. If you’d prefer to pick your favourite three or four and focus on them, that’s totally fine!

4. Use short sentences and simple language. Our ideal answers are those that use the same words you’d use if you were speaking. So try to tell your story using simple, everyday language. Web apps like the Hemingway Editor make it easy to keep your writing clear and simple.

5. Have fun with your answers! First and foremost, we’re looking for interesting answers our users will enjoy reading. We believe this is the best way to showcase the great pros on our site – so don’t be afraid to have fun when filling them in.

Time to get your business into the spotlight

Following these simple guidelines will give you the best chance of being chosen as one of our Spotlight pros, so we can promote your business prominently on our site.

So why not take a moment now to update your Q&A responses? Simply log into your account using the link below and visit the Q&A section of your profile to get started.

We can’t wait to take a look at what you have to say – and if there’s anything else we can do to help, please do let us know in the comments below!

Click here and submit your Bark Spotlight responses now.

Get the right kind of publicity with
our new Bark Spotlight

Getting the right kind of publicity is the key to drawing hundreds (or even thousands) of new users, prospects and customers to your business.

The biggest companies in the world can spend millions of pounds trying to win positive media coverage, like Oreo did to pull off their “dunk in the dark” stunt during the 2013 Super Bowl blackout.

But flashy PR campaigns usually aren’t an option for small businesses. So we decided to build something anyone could use to enjoy the instant interest appearing on social media and popular online blogs can generate – whether you’re a wedding planner in Leeds, or a plumber in Watford.

It’s called the Bark Spotlight, and it gives our pros the chance to promote their services prominently on our site, completely free of charge.

Why being “in the spotlight” is great for your business

We recently added a short Q&A section to every Bark profile to give you yet another way to promote your business on our site.

Filling in the questions that are relevant to you will help boost your SEO ranking and promote your services to potential customers. (If you haven’t completed yours already, you can login and do so here.)

But this feature is a lot more than just another section for your profile. We’ll also be picking our favourite responses to be highlighted in our new Bark Spotlight feature:

spotlight-koco-ltd
The Bark Spotlight lets us highlight our favourite pros on our category pages

The Spotlight is a key part of our ‘new look’ category pages, designed to highlight some of our favourite pros to people who visit our site. Every time someone visits one of these new pages, our Bark Spotlight will be one of the first things they see.

We’re working to roll them out across all our most popular categories right now – and you can take a look at one that’s live already right here.

But that’s not the only way we’ll be promoting the pros on our site using the new Bark Q&A. We’ll also be using the quotes you provide us with in our regular blog posts and on our social media pages to promote your business to hundreds of thousands of potential customers nationwide.

In short, completing your Bark Q&A is an easy way to get your business promoted heavily online with Bark. So, if you haven’t already, click here now and fill it in.